When was the last time you checked your web analytics to determine how any of your visitors came from outside the U.S.? It has been my experience that up to 40% of website visitors can come from outside the U.S.. Why are they coming to your website and what can digital marketers do to better serve them?
Here come the ratings for the Super Bowl commercials, but according to a recent article in Ad Age 80% of Super Bowl spots don’t sell product. So can emotional branding really work ?
Look at virtually any consumer industry and you’ll see how changes in digital technology are fundamentally altering the way that consumers engage with brands before, during, and after a purchase. Building powerful consumer experiences requires brands to operate outside their comfort zone; for example, they must work with much shorter cycle times, with more rapid and frequent iterations, and through a broader vendor ecosystem than the traditional advertising agency process.
There has been somewhat of a quiet anti-social media revolution going on with consumers. First came the news that a think tank predicted Facebook would lose 80% of its users in the near future and then an article in the Times clearly demonstrated how Twitter is becoming more irrelevant. Marketers may be ramping up their social media marketing, but consumers are moving on.