There is wave of changes in marketing in an era of empowered consumers and it effects every brand, product and company. There are sweeping changes in the way consumers think…
Marketers focus in 2014
Post Summary: Marketers have two priorities in 2014. First we have convince management that marketing is not an “expense”, but rather an investment in the brand. Second, we need to…
Analytics: From data to insights
Post Summary: Today’s marketers are being overwhelmed with all types of marketing data but a lot of this data may not be actionable. To really ensure that your online analytics…
Dear advertisers: people do watch TV during the holidays
Yesterday 17 teams were still in the running for a playoff spot but advertisers don’t seem to care. Rather than some fresh good commercials there was more of the same…
2014: The year social media comes crashing back to earth
Post Summary: Twitter stock has come crashing back to reality, Facebook now admits that organic posts don’t reach 99% of people who follow brands and yet there are still “experts”…
Why are consumers turning away from TV ?
It’s not too surprising that broadcast TV ratings are down. The major networks have faced increasing competition for years from niche-interest cable channels and the better-quality programming on places like…
Social media “experts”
There is quite a debate going on in LinkedIn about my post You can’t guilt people into buying stuff. My premise is that you can’t develop a social media relationship with…