Marketers focus in 2014
Post Summary: Marketers have two priorities in 2014. First we have convince management that marketing is not an “expense”, but rather an investment in the brand. Second, we need to …
Marketers focus in 2014 Read MoreAnalytics: From data to insights
Post Summary: Today’s marketers are being overwhelmed with all types of marketing data but a lot of this data may not be actionable. To really ensure that your online analytics …
Analytics: From data to insights Read MoreDear advertisers: people do watch TV during the holidays
Yesterday 17 teams were still in the running for a playoff spot but advertisers don’t seem to care. Rather than some fresh good commercials there was more of the same …
Dear advertisers: people do watch TV during the holidays Read More2014: The year social media comes crashing back to earth
Post Summary: Twitter stock has come crashing back to reality, Facebook now admits that organic posts don’t reach 99% of people who follow brands and yet there are still “experts” …
2014: The year social media comes crashing back to earth Read MoreWhy are consumers turning away from TV ?
It’s not too surprising that broadcast TV ratings are down. The major networks have faced increasing competition for years from niche-interest cable channels and the better-quality programming on places like …
Why are consumers turning away from TV ? Read MoreSocial media “experts”
There is quite a debate going on in LinkedIn about my post You can’t guilt people into buying stuff. My premise is that you can’t develop a social media relationship with …
Social media “experts” Read More