Steve Jobs was both an autocratic bully and a business genius but he executed the most successful corporate turnaround so far this century. Steve Jobs teaches us that it’s important…
How Super Bowl ads should be measured
So let me ask you a question; Did any of the Super Bowl spots make you want to consider or to become a customer of the brands advertised ? Probably…
Twitter: Making engagement a 4 letter word
Let me be as direct as I can here: Twitter is fading in relevance and social media engagement doesn’t mean shit when it comes to converting consumers into customers.
Deploying a global digital marketing initiative
When was the last time you checked your web analytics to determine how any of your visitors came from outside the U.S.? It has been my experience that up to 40%…
Consumer spending trends
Limited funds can lead shoppers to create tighter budgets and make lasting lifestyle changes. During the shutdown in October 2013, 85.4% of Millennials, 82.1% of Gen Xers, 78.9% of Boomers,…
Can emotional branding work?
Here come the ratings for the Super Bowl commercials, but according to a recent article in Ad Age 80% of Super Bowl spots don’t sell product. So can emotional branding really work…
the Right Digital Marketing Model
Look at virtually any consumer industry and you’ll see how changes in digital technology are fundamentally altering the way that consumers engage with brands before, during, and after a purchase. Building…
Does emotional advertising sell more product?
The Super Bowl is approaching quickly and some of the commercials are already going viral. The one being talked about the most is the”Puppy Love” spot for Budweiser and although…