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May 27, 2022

New Media and Marketing

However beautiful the strategy, you should occasionally look at the results.

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Marketing Innovation

Marketers focus in 2014

January 1, 2014 - by richmeyer - 3 Comments.

Post Summary:  Marketers have two priorities in 2014.  First we have convince management that marketing is not an “expense”, but rather an investment in the brand.  Second, we need to …

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Analytics

Analytics: From data to insights

December 31, 2013 - by richmeyer - Leave a Comment

Post Summary: Today’s marketers are being overwhelmed with all types of marketing data but a lot of this data may not be actionable.  To really ensure that your online analytics …

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Advertising

Dear advertisers: people do watch TV during the holidays

December 30, 2013 - by richmeyer - Leave a Comment

Yesterday 17 teams were still in the running for a playoff spot but advertisers don’t seem to care.  Rather than some fresh good commercials there was more of the same …

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Consumers & consumer behavior / Contrarian point of view / Social Media

2014: The year social media comes crashing back to earth

December 28, 2013 - by richmeyer - 3 Comments.

Post Summary:  Twitter stock has come crashing back to reality, Facebook now admits that organic posts don’t reach 99% of people who follow brands and yet there are still “experts” …

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Advertising

Why are consumers turning away from TV ?

December 25, 2013 - by richmeyer - 1 Comment

It’s not too surprising that broadcast TV ratings are down. The major networks have faced increasing competition for years from niche-interest cable channels and the better-quality programming on places like …

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Social Media

Social media “experts”

November 13, 2013 - by richmeyer - 1 Comment

There is quite a debate going on in LinkedIn about my post You can’t guilt people into buying stuff.  My premise is that you can’t develop a social media relationship with …

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