There has been somewhat of a quiet anti-social media revolution going on with consumers. First came the news that a think tank predicted Facebook would lose 80% of its users…
Marketers need to work closely with IT
With consumers now communicating with brands through an increasing number of channels, it is essential that marketing systems are properly integrated to ensure that customers are addressed with consistent messages…
Marketers: Don’t trust press release data
TiVo found that, despite the prevalence of multitasking in everyday life, most are actually actively watching TV programming when their sets are on. More than 45 percent of TiVo users and…
Consumer have ways of finding stuff out
Saya Weissman pointed out that while many brands decided to tweet Martin Luther King Jr. quotes in honor of the holiday — a move that itself can vary in tone…
80% of Super Bowl advertisers wasting their money
The $4 million advertisers spend for a 30-second Big Game ad actually buys a much bigger chance that their ads won’t work, according to the Tucson, Ariz.-based firm. In general,…
Creating content that ” Makes People’s Lives Easier” ?
Facebook global head of brand design Paul Adams presented one of the most important talks last year. In the session, “What People Share and Why,” Adams suggested that people are not…
Signs of trouble in digital platforms?
While brands are planning to up their digital marketing spending there are some signs that perhaps it might be better to get back to basics in online marketing. The…
Your brand can’t stay relevant without innovation
According to David Aaker, the vice chairman of Prophet and the author of Brand Relevance: Making Competitors Irrelevant, a serious threat facing most brands in dynamic markets is the loss of…