According to the 201 4 Mobile Behavior Report “marketers often think of mobile as an entire category of non-computer technology: smartphones, tablets, e-readers, and so on. Contrastingly, consumers tend to…
Social media marketing key lessons
A lot of brands are looking for social media marketing nirvana only to be disappointed because they can’t connect the dots between their efforts and the all important ROI. However,…
5 reasons not to hire a social media consultant
I have been consulting for 5 years and frankly I’m sick and tired of cleaning up the mess left by social media consultants. The last company I worked for hired…
When the tech bubble bursts it’s going to be loud
$19 billion for an app that has 450 million users? That’s what Facebook paid for WhatsApp and a lot of people are finally scratching their heads and asking “what in the…
Use social media to reach superconsumers
Superconsumers represent 10% of a category’s customers but account for 30% to 70% of sales and an even higher share of profits according to an article in HBR . It’s easy…
Retweets may not mean a lot for brands
According to Tony Haile, CEO of Chartbeat, which measures real-time traffic for sites “We’ve found effectively no correlation between social shares and people actually reading”. That means that retweets may not…
Brands: Pay attention to social media comments in internet time
A couple of years ago when I was shopping for a car turned to the auto makers Facebook page to see what others had said about their experience with the…
Engaged social followers are your best customers…ya think?
I’m usually a big fan of Forrester research, but their latest report has me scratching my head. To me, it’s full of “duh 101” and I am worried that any…