Millennial moms are a large segment with huge spending power, according to Baby Center. They are 84mm US adults aged 18-34 with $1.3t in annual spending and $430b in discretionary spending. 83% of new moms are Millennial moms.
Millennial moms are a large segment with huge spending power, according to Baby Center. They are 84mm US adults aged 18-34 with $1.3t in annual spending and $430b in discretionary spending. 83% of new moms are Millennial moms.