Each demographic segment uses digital channels differently and it’s important to consider when designing your marketing strategy.
Unsurprisingly, consumer tolerance for tasks on smartphones falls off sharply after a 5 minute threshold. 81% of consumers prefer to complete 5 minute tasks via smartphone. That number drops to 43% for tasks that take between 10-20 minutes.
Rich is a passionate marketer who is able to quickly understand what turns a prospect into a customer. He challenges the status quo and always asks "what can we do better"? He knows how to take analytics and turn them into opportunities and he is a great communicator.