Facebook: Enough is enough

-The current management of Facebook has neither the competence nor the integrity to run the company after misrepresenting facts.

-Facebook executives knew about Russian interference in the 2016 election, while Zuckerberg and Sandberg were denying it.

-Facebook is unlikely to lose any marketing dollars despite being rocked scandalous, but it’s time for advertisers to hold them accountable.

According to this mornings Times “Sheryl Sandberg asked Facebook’s communications staff to research George Soros’s financial interests in the wake of his high-profile attacks on tech companies, according to three people with knowledge of her request, indicating that Facebook’s second in command was directly involved in the social network’s response to the liberal billionaire”.  So when is enough enough?

First, it’s important to remember that Harvard Business School, like many of the M.B.A. universe in which Sandberg was reared, has always cared less about moral leadership than career advancement and financial performance.  Ms Sandberg has lied to the press and government officials while Mr Zuckerberg has dug in his heels because he knows that people need Facebook more than he needs them.

A good leader would understand that he isn’t savvy enough to run the business aspects of the company and bring in someone who can bring integrity back to the site while he focuses on the tech end.  He would also ask Ms Sandberg for her resignation.  We shouldn’t feel bad for her because she has enough stock to ensure that she never has to work the rest of her life.

As for advertisers, it’s time to wean off Facebook and look to other social media sites that provide more engagement and don’t ask you to travel to THEIR HQ for an ad pitch.

Marketers should be challenging their agencies on Facebook’s lies and looking for other online venues to advertise. Enough is enough.