Elon Musk has made headlines since he acquired Twitter for $44 billion in October 2022. However, not all of the attention has been positive. Musk is destroying the Twitter brand slowly. His latest effort to re-brand one of the best-known brands in the world is beyond foolish.
There are several reasons for this. First, Musk has made several changes to Twitter that have alienated users. For example, he has limited the number of tweets users can view daily and imposed new restrictions on who can verify their accounts. These changes have made Twitter less user-friendly and more difficult for people to stay informed about worldwide events.
Second, Musk has made several controversial statements about Twitter. For example, he has said that he wants to make Twitter a “free speech platform,” even if that means spreading harmful content. He has also said that he wants to eliminate the “woke” culture on Twitter. These statements have made people worry that Musk is not committed to making Twitter a safe and welcoming place for everyone.
Musk’s erratic behavior has also damaged the Twitter brand. For example, he has made a number of false or misleading statements about Twitter, and he has even threatened to walk away from the deal altogether. This has made people question Musk’s commitment to Twitter, leading to uncertainty about the platform’s future.
Perhaps the dumbest mistake was re-branding Twitter with high brand awareness and equity. Changing the name to X is probably one of our generation’s biggest marketing/branding mistakes, making the “new Coke” idea seem like a genius.
As a result of these factors, the Twitter brand has been significantly damaged. The company’s stock price has fallen, and user trust has eroded. It is unclear what the future holds for Twitter, but it is clear that Musk is not helping the situation.
What can be done to save the Twitter brand?
Several things can be done to save the Twitter brand. First, Musk needs to make changes that will make Twitter more user-friendly and welcoming to everyone. He needs to listen to users’ feedback and make changes that address their concerns.
Second, Musk needs to stop making controversial statements about Twitter. He needs to focus on improving the platform, not dividing people.
Finally, Musk needs to be more transparent about his plans for Twitter. He needs to communicate with users and let them know his thoughts.
If Musk can do these things, he may be able to salvage the Twitter brand. However, if he continues to alienate users and make controversial statements, the Twitter brand will continue to decline.