A recent study by the National Retail Federation found that 90% of Americans use coupons at least occasionally. The study also found that consumers are more likely to use coupons when they are shopping for groceries, apparel, and home goods.
There are a number of reasons why consumers still use coupons. First, coupons can save them money. In today’s economy, where prices are on the rise, consumers are looking for any way to save money. Coupons can help them do that.
Second, coupons can help consumers try new products. If a consumer sees a coupon for a product they have never tried before, they may be more likely to purchase it. This can help them discover new products that they like.
Third, coupons can help build loyalty between consumers and brands. When consumers use coupons, they are more likely to remember the brand and to shop with that brand again in the future. This can help brands build a strong customer base.
Overall, there are a number of reasons why consumers still use coupons. Coupons can save them money, help them try new products, and build loyalty between consumers and brands.
Here are some of the most popular ways that consumers use coupons:
- Printed coupons: These are the traditional paper coupons that can be found in newspapers, magazines, and direct mail.
- Digital coupons: These are coupons that can be found online or on mobile devices. They can be redeemed at the checkout counter or online.
- In-store coupons: These are coupons that are available at the point of sale. They can be printed out from a coupon machine or found in a store’s weekly circular.
Here are some of the demographics of consumers who use coupons:
- Age: Coupon use is highest among millennials, followed by Gen Z and Gen X. Baby boomers are the least likely to use coupons.
- Income: Coupon use is higher among consumers with lower incomes. This is likely because they are more price-conscious and are looking for ways to save money.
- Education: Coupon use is higher among consumers with higher levels of education. This is likely because they are more likely to be aware of coupons and how to use them.
- Gender: Women are more likely to use coupons than men. This is likely because women are more likely to be the primary shoppers in the household.
- Location: Coupon use is higher in urban areas than in rural areas. This is likely because there are more stores and brands in urban areas that offer coupons.
Coupons can help brands maintain or increase market share and are still a good way to generate trial.
Here are some of the reasons why consumers use coupons:
- To save money: Coupons can save consumers a significant amount of money on their purchases. This is especially true for consumers who buy in bulk or who shop for high-priced items.
- To try new products: Coupons can be a great way to try new products without having to commit to buying the full price. This can be a great way to discover new products that you like.
- To build loyalty with brands: When consumers use coupons, they are more likely to remember the brand and to shop with that brand again in the future. This can help brands build a strong customer base.
Overall, there are a number of reasons why consumers use coupons. Coupons can save them money, help them try new products, and build loyalty between consumers and brands.
