Consumers follow fewer than 10 brands online

IN SUMMARY: There are so many brands online, but the majority of consumers follow fewer than 10 of them, according to new research from digital asset management platform Bynder. Here is what consumers look foin a branded website.

Consumers say the most impactful kind of engagement by far is basic visuals like high-quality imagery and video (58.7%), compared with interactive tech like VR and AR (16.7%) or conversational tech like chatbots and forums (12.1%).

Consumers follow fewer than 10 brands online

About richmeyer

Rich is a passionate marketer who is able to quickly understand what turns a prospect into a customer. He challenges the status quo and always asks "what can we do better"? He knows how to take analytics and turn them into opportunities and he is a great communicator.

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