Consumers follow fewer than 10 brands online

IN SUMMARY: There are so many brands online, but the majority of consumers follow fewer than 10 of them, according to new research from digital asset management platform Bynder. Here is what consumers look foin a branded website.

Consumers say the most impactful kind of engagement by far is basic visuals like high-quality imagery and video (58.7%), compared with interactive tech like VR and AR (16.7%) or conversational tech like chatbots and forums (12.1%).

Consumers follow fewer than 10 brands online