However beautiful the strategy, you should occasionally look at the results.
How many times have you heard the expression “we need a deck…” ? This usually means countless hours of working on a Power Point presentation that is likely to be …
Working in marketing: Power Point hell? Read MoreThe research findings are consistent: senior executives want proven ROI from marketers. This is not only the new mandate for marketers it applies to agencies as well. (78 per cent) …
Time to end the “business” of marketing Read More