However beautiful the strategy, you should occasionally look at the results.
SUMMARY: The better you treat your employees, the better they treat your customers. If your brand is doing well it’s time to say thank you to your employees in a …
It’s time for brands to reward employees Read More
QUICK READ: The pandemic crisis created a host of new challenges for brand teams as plans quickly change and evolve. In fact, 56% of a survey respondents indicated that managing shifting priorities or strategies …
Written marketing plans are obsolete before they’re printed. Read More
SUMMARY: The elimination of the CMO position at dozens of high-profile brands, including Johnson & Johnson, Kellogg’s, Taco Bell, McDonald’s, Netflix, and Walmart is indicative of a problem with marketers. …
This is why marketing jobs are in decline Read MoreWomen control over $20 Trillion in world-wide spending. Women control $7 Trillion in U.S. spending. Women Account for 85% of overall consumer spending, including everything from autos to health care.
Why don’t marketers understand women? Read MoreA 2012 global survey by the Fournaise Marketing Group highlights the tensions between them: The results reveal that 80% of CEOs don’t trust or are unimpressed with their CMOs. (In …
80% of CEOs don’t trust their CMOs Read MoreAccording to research marketers are being held accountable for every dollar they spend but is that enough? All you have to do is watch an hour of TV to realize that …
Great marketers are not made will an overload of data Read MoreThe Internet is a great source of information and data, especially marketing data. People from all backgrounds try and tell you that you either need to be on social media …
Before you take marketing advice…. Read MoreNot too long ago I was contacted by a marketing VP who was having a problem finding “good marketing people” as opposed to “qualified marketing people”. The job descriptions were …
HR can make or break your marketing department Read MoreSeth Godin said “every company at a certain stage ends up with two sorts of employees… some that work hard to improve the experience and value for the original customers, and …
Making social media marketing about people Read MoreWhen it comes to developing mobile apps, creating products for new devices, and unifying the customer experience cross-channel, less than one quarter of companies report they “always succeed,” while more …
Building a world-class digital marketing team Read More