However beautiful the strategy, you should occasionally look at the results.
SUMMARY: The elimination of the CMO position at dozens of high-profile brands, including Johnson & Johnson, Kellogg’s, Taco Bell, McDonald’s, Netflix, and Walmart is indicative of a problem with marketers. …
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Women control over $20 Trillion in world-wide spending. Women control $7 Trillion in U.S. spending. Women Account for 85% of overall consumer spending, including everything from autos to health care.
Read MoreA 2012 global survey by the Fournaise Marketing Group highlights the tensions between them: The results reveal that 80% of CEOs don’t trust or are unimpressed with their CMOs. (In …
Read MoreAccording to research marketers are being held accountable for every dollar they spend but is that enough? All you have to do is watch an hour of TV to realize that …
Read MoreThe Internet is a great source of information and data, especially marketing data. People from all backgrounds try and tell you that you either need to be on social media …
Read MoreNot too long ago I was contacted by a marketing VP who was having a problem finding “good marketing people” as opposed to “qualified marketing people”. The job descriptions were …
Read MoreSeth Godin said “every company at a certain stage ends up with two sorts of employees… some that work hard to improve the experience and value for the original customers, and …
Read MoreWhen it comes to developing mobile apps, creating products for new devices, and unifying the customer experience cross-channel, less than one quarter of companies report they “always succeed,” while more …
Read MoreSo Verizon has purchased Yahoo and in all likelihood major layoffs will follow. However, one person that won’t have to worry is the soon to be ex-CEO, Marissa Mayer, who …
Read More“Today I had the choice of doing something important that no one would ever realize… or doing something that would seem like an accomplishment. So I attended meetings until I …
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