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March 22, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Working in marketing

Don’t lose great marketing talent

March 6, 2021March 6, 2021 - by richmeyer - Leave a Comment

SUMMARY: When a company loses a great employee, it causes the other employees to have a reason for pause, thinking, “Why would that person leave the organization, and why would …

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Commentary / Managing Today / Working in marketing

Companies are forgetting the one important aspect of a great brand

January 7, 2021January 7, 2021 - by richmeyer - Leave a Comment

IN SUMMARY: The perfect product, perfect packaging and perfect price don’t necessarily lead to success. Successful brands know that to be a great brand they need to focus on their …

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Working in marketing

Profits matter, employees don’t

December 27, 2020December 27, 2020 - by richmeyer - Leave a Comment

A Washington Post analysis found 45 of the 50 biggest U.S. companies turned a profit since March. The majority of firms cut staff and gave the bulk of profits to …

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Commentary / Working in marketing

It’s time for brands to reward employees

December 12, 2020December 12, 2020 - by richmeyer - Leave a Comment

SUMMARY: The better you treat your employees, the better they treat your customers. If your brand is doing well it’s time to say thank you to your employees in a …

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Commentary / Consumers & consumer behavior / Working in marketing

Written marketing plans are obsolete before they’re printed.

April 19, 2020April 19, 2020 - by richmeyer - Leave a Comment

QUICK READ: The pandemic crisis created a host of new challenges for brand teams as plans quickly change and evolve. In fact, 56% of a survey respondents indicated that managing shifting priorities or strategies …

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Brand Fail / Working in marketing

This is why marketing jobs are in decline

November 26, 2019November 26, 2019 - by richmeyer - Leave a Comment

SUMMARY: The elimination of the CMO position at dozens of high-profile brands, including Johnson & Johnson, Kellogg’s, Taco Bell, McDonald’s, Netflix, and Walmart is indicative of a problem with marketers. …

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Women and Moms / Working in marketing

Why don’t marketers understand women?

October 11, 2018 - by richmeyer - Leave a Comment

Women control over $20 Trillion in world-wide spending. Women control $7 Trillion in U.S. spending. Women Account for 85% of overall consumer spending, including everything from autos to health care.

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Working in marketing

80% of CEOs don’t trust their CMOs

June 22, 2017 - by richmeyer - Leave a Comment

A 2012 global survey by the Fournaise Marketing Group highlights the tensions between them: The results reveal that 80% of CEOs don’t trust or are unimpressed with their CMOs. (In …

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Working in marketing

Great marketers are not made will an overload of data

May 17, 2017 - by richmeyer - Leave a Comment

According to research marketers are being held accountable for every dollar they spend but is that enough?  All you have to do is watch an hour of TV to realize that …

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Working in marketing

Before you take marketing advice….

March 8, 2017 - by richmeyer - Leave a Comment

The Internet is a great source of information and data, especially marketing data.  People from all backgrounds try and tell you that you either need to be on social media …

Before you take marketing advice…. Read More

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