However beautiful the strategy, you should occasionally look at the results.
Brands hire agencies to do work for them, but something needs to be fixed when an agency constantly requires follow-up and hand-holding. Agencies should have the experience and the people …
When it’s time to fire your agency Read More
Marketing is a dynamic and ever-changing field, which can be both exciting and challenging. However, it’s also a field that’s known for high turnover rates. In fact, a recent study …
Why most people leave a career in marketing Read More
Marketing is one of the most important aspects of any business, but managers often overlook it. This can lead to missed opportunities and lost revenue. Here are a few things …
What Most Managers Forget About Marketing Read More
Matrix organizations can slow decision-making processes due to complex and overlapping reporting structures. In a matrix organization, employees often have dual reporting lines, reporting to a functional manager (based on …
Matrix organizations kill marketing Read More
The Wall Street Journal reported yesterday that white-collar job seekers feel whiplash after years of breakneck hiring during the Covid-19 pandemic. Federal data show that job postings from real estate …
The Art of Finding Diamonds: Unveiling the Slow and Challenging Journey of Hiring Exceptional Marketing Talent Read More
Marketing encompasses several skills to be successful. Perhaps the most important is being able to listen to what your customers say about your product and brand and developing actionable insights, …
What skills make a good marketer? Read More
Changing a company culture of back-to-back meetings requires a concerted effort and a focus on improving productivity, collaboration, and employee well-being. Here are some steps that can help facilitate this …
How to adapt your organization away from meetings Read More
80% of CEOs don’t trust or are unimpressed with their CMOs. (In comparison, just 10% of the same CEOs feel that way about their CFOs and CIOs.) CMOs also sense …
Ten traits of Good CMOs Read More
It’s time to admit that there is a massive gap in marketing talent, and it’s getting worse. Olive oil in coffee and cereal for bedtime? These are just some of …
Time to admit there is a crisis in marketing talent Read More
SUMMARY: Employees are not happy, and work will pay the price. 80% of people who quit their roles in search of greener pastures regretted the move, and the vast majority …
Brands have a bigger problem than fickle consumers Read More