It’s women, it’s always been about women
Male and female decision-making is very different. When it comes to shopping, men have very technical needs and want instant fulfillment. Need a pair of jeans? I’m off to Gap. …
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Article/Report Summary / Consumers & consumer behavior / Digital Marketing Trends / Social Media / Women and Moms
Millennial Moms Matter
Millennial moms are a large segment with huge spending power, according to Baby Center. They are 84mm US adults aged 18-34 with $1.3t in annual spending and $430b in discretionary spending. 83% …
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