However beautiful the strategy, you should occasionally look at the results.
KEY TAKEAWAY: 61% of women felt the way women are portrayed in advertising is completely out of touch with who they really are today, while 78% wished that more companies …
61% of women feel the way women are portrayed in advertising is completely out of touch with who they really are today Read MoreForbes has called women over 50 “super consumers …they are the healthiest, wealthiest and most active generation in history.” Women over 50 are the single largest demographic group with incomes …
We are totally obsessed with collecting data, but totally incompetent at understanding it Read MoreWomen control over $20 Trillion in world-wide spending. Women control $7 Trillion in U.S. spending. Women Account for 85% of overall consumer spending, including everything from autos to health care.
Why don’t marketers understand women? Read MorePlenty of brands actively target millennials and senior citizens, but one age group seems to be nearly invisible when it comes advertising: women over 40. A survey more than 500 …
Women over 40 invisible to marketers Read MoreMeredith’s new proprietary study designed to help marketers understand the buying behavior and decision-making processes of women by category (beauty, food, home) through the lens of life stages and the …
Understanding the new Female Consumer Read MoreThe results of the What Women Want: 2016 survey, demonstrate that women are focused squarely – and equally – on improving both personal and financial health in 2016. In fact, …
What women want Read More“Digital consumption, especially of visual content, is happening at such a rapid pace on handheld devices marketers should push mobile optimization to the top of their checklists and not allow …
Do brands really need to move to mobile? Read MoreThe Internet has become a 24-7 activity. More than half of survey respondents say they are connected nearly every waking hour. Is it to kill time endlessly surfing the Web? …
Women: CEO’s of the household Read MoreMom Central Consulting surveyed over 900 Moms to understand the power of peer influence. From searching for reviews online to asking friends for personal feedback, consumers look to peers for …
81% of Moms read 5+ blogs per week Read MoreThe “SheSpeaks/Lippe Taylor Women’s Buying Behavior Index” provides context and insight into the key drivers of shopping and purchasing from a woman’s perspective. Taken from a survey of over 2,000 …
Almost 90% of women use PC/laptop/mobile as most frequent tool for product research Read More