Brands: Pay attention to social media comments in internet time
A couple of years ago when I was shopping for a car turned to the auto makers Facebook page to see what others had said about their experience with the …
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Engaged social followers are your best customers…ya think?
I’m usually a big fan of Forrester research, but their latest report has me scratching my head. To me, it’s full of “duh 101” and I am worried that any …
Read MoreNew presentation on social media marketing
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Read MoreBecoming a social business is a journey, not a destination.
From Pam Moore comes a great post on social media Becoming a social business is a journey, not a destination. You can’t put a date on the calendar that reads, …
Read MoreSocial media marketing = oxymoron ?
There has been somewhat of a quiet anti-social media revolution going on with consumers. First came the news that a think tank predicted Facebook would lose 80% of its users …
Read MoreSigns of trouble in digital platforms?
While brands are planning to up their digital marketing spending there are some signs that perhaps it might be better to get back to basics in online marketing. The …
Read More2014: The year social media comes crashing back to earth
Post Summary: Twitter stock has come crashing back to reality, Facebook now admits that organic posts don’t reach 99% of people who follow brands and yet there are still “experts” …
Read MoreSocial media “experts”
There is quite a debate going on in LinkedIn about my post You can’t guilt people into buying stuff. My premise is that you can’t develop a social media relationship with …
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