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May 27, 2022

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Social media marketing key lessons

February 25, 2014 - by richmeyer - Leave a Comment

A lot of brands are looking for social media marketing nirvana only to be disappointed because they can’t connect the dots between their efforts and the all important ROI.  However, …

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Social Media

5 reasons not to hire a social media consultant

February 22, 2014February 22, 2014 - by richmeyer - 4 Comments.

I have been consulting for 5 years and frankly I’m sick and tired of cleaning up the mess left by social media consultants.  The last company I worked for hired …

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Social Media

When the tech bubble bursts it’s going to be loud

February 21, 2014 - by richmeyer - 4 Comments.

$19 billion for an app that has 450 million users?  That’s what Facebook paid for WhatsApp and a lot of people are finally scratching their heads and asking “what in the …

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Consumers & consumer behavior / Social Media

Use social media to reach superconsumers

February 19, 2014February 19, 2014 - by richmeyer - 4 Comments.

Superconsumers represent 10% of a category’s customers but account for 30% to 70% of sales and an even higher share of profits according to an article in HBR . It’s easy …

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Social Media

Brands: Pay attention to social media comments in internet time

February 17, 2014 - by richmeyer - 3 Comments.

A couple of years ago when I was shopping for a car turned to the auto makers Facebook page to see what others had said about their experience with the …

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Social Media

Engaged social followers are your best customers…ya think?

February 15, 2014 - by richmeyer - 1 Comment

I’m usually a big fan of Forrester research, but their latest report has me scratching my head.  To me, it’s full of “duh 101” and I am worried that any …

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Social Media

New presentation on social media marketing

February 12, 2014 - by richmeyer - 2 Comments.

  Click here to download

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Social Media

Becoming a social business is a journey, not a destination.

February 11, 2014February 11, 2014 - by richmeyer - 2 Comments.

From Pam Moore comes a great post on social media Becoming a social business is a journey, not a destination. You can’t put a date on the calendar that reads, …

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Social Media

Social media marketing = oxymoron ?

January 28, 2014 - by richmeyer - Leave a Comment

There has been somewhat of a quiet anti-social media revolution going on with consumers.  First came the news that a think tank predicted Facebook would lose 80% of its users …

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Contrarian point of view / Social Media / Working in marketing

Signs of trouble in digital platforms?

January 16, 2014 - by richmeyer - Leave a Comment

While brands are planning to up their digital marketing spending there are some signs that perhaps it might be better to get back to basics in online marketing.   The …

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