However beautiful the strategy, you should occasionally look at the results.
A lot of brands are looking for social media marketing nirvana only to be disappointed because they can’t connect the dots between their efforts and the all important ROI. However, …
Social media marketing key lessons Read MoreI have been consulting for 5 years and frankly I’m sick and tired of cleaning up the mess left by social media consultants. The last company I worked for hired …
5 reasons not to hire a social media consultant Read More$19 billion for an app that has 450 million users? That’s what Facebook paid for WhatsApp and a lot of people are finally scratching their heads and asking “what in the …
When the tech bubble bursts it’s going to be loud Read MoreSuperconsumers represent 10% of a category’s customers but account for 30% to 70% of sales and an even higher share of profits according to an article in HBR . It’s easy …
Use social media to reach superconsumers Read MoreA couple of years ago when I was shopping for a car turned to the auto makers Facebook page to see what others had said about their experience with the …
Brands: Pay attention to social media comments in internet time Read MoreI’m usually a big fan of Forrester research, but their latest report has me scratching my head. To me, it’s full of “duh 101” and I am worried that any …
Engaged social followers are your best customers…ya think? Read MoreFrom Pam Moore comes a great post on social media Becoming a social business is a journey, not a destination. You can’t put a date on the calendar that reads, …
Becoming a social business is a journey, not a destination. Read MoreThere has been somewhat of a quiet anti-social media revolution going on with consumers. First came the news that a think tank predicted Facebook would lose 80% of its users …
Social media marketing = oxymoron ? Read MoreWhile brands are planning to up their digital marketing spending there are some signs that perhaps it might be better to get back to basics in online marketing. The …
Signs of trouble in digital platforms? Read More