However beautiful the strategy, you should occasionally look at the results.
As the economy continues to stabilize after the turbulence of the COVID-19 pandemic, one phenomenon remains stubbornly ingrained in consumer behavior: a fixation on pre-pandemic prices. Many consumers long for …
Why Pre-Pandemic Prices Are Gone for Good Read More
Private label sales are increasing every quarter, but national brands dominate some categories. That could change as more retailers experiment with new private-label products. With private-label products, sale volume, in …
Yes, Some Brands Still Matter, But Consumers Are Looking to Trade Down Read More
Pricing strategy has long been crucial in the intricate dance between consumers and brands. For decades, companies have operated under the assumption that hiking prices equate to increased profits. However, …
The Tipping Point: Why Brands Are Embracing the Reality That Price Increases Lead to Lower Sales Read More
There has been a significant push for higher wages across various industries and regions in recent years. This movement is driven by the need to offer employees a livable wage …
How Higher Wage Costs Are Being Passed Onto Consumers Read More
For years, the adage “You get what you pay for” has been a guiding principle for consumers when purchasing. Higher prices were often considered a reliable indicator of better quality. …
The Fading Correlation Between Price and Quality: A New Landscape for Consumers Read More
Inflation is a term that has been on everyone’s lips in recent times. You’ve likely heard it in the news, read it in financial articles, and felt its impact on …
The Rising Tide: How Increases in Consumer Product Prices Are Leading to More Inflation Read More
The COVID-19 pandemic brought about unprecedented challenges for businesses worldwide. Many brands faced difficult decisions as the world grappled with the health crisis, economic instability, and supply chain disruptions. One …
The Price Hike Pandemic: How Brands that Raised Prices During COVID-19 are Leading to Negative Economic Feelings Read More
Brands that raised prices are in danger of losing market share. Consumers face rising costs and may be less willing to pay more for name-brand products. Also, cheaper alternatives, such …
Brands that raised prices are in danger of losing market share Read More
Brands that sell food and other household staples — many of which have reported increased profits in their latest quarterly earnings — are weighing their next moves on prices as …
We intend for these price increases to stick: Profit vs market share Read More