Despite all the hype around social media marketing eMail marketing is still a top online tactic in generating ROI for marketers. However, marketers need to really think about headers in emails that can increase open rates.
All the marketing hype today is about social media. But continued research shows that email is still far more effective than social media in attracting customers . Facebook was almost insignificant as a customer channel. A minuscule percentage of customers connect and purchase via Facebook. Twitter is an even weaker way to draw customers.