However beautiful the strategy, you should occasionally look at the results.
A new study has lambasted marketers’ financial skills and the marketing programs run by education providers, claiming that as many as 90% of marketers are not trained in marketing performance …
90% of marketers are not trained in marketing performance and ROI Read MorePOST SUMMARY: The emperor has no clothes! After years of marketing hype around social media, big data and content marketing it seems that consumers will only purchase from us if …
Everything new is old again in marketing Read MoreRob Carpenter recently said “every couple of years there seems to a new marketing darling, innovated by big brands, that will change the face of marketing forever. Today’s belle of …
Not another marketing buzzword ! Read MoreHas the social media “spin cycle” finally run it’s course? Now before you get your bowels in a snit hear me out. There is no doubt that social in part …
The downside to social media Read MorePOST SUMMARY: Apple VP of Worldwide Marketing Communication Allison Johnson said the two most “dreaded, hated” words at Apple under Steve Jobs were “branding” and “marketing. “In Steve’s mind,” she recalls, “people …
Are “marketing” and “branding” really bad words? Read MoreThe news a couple of weeks ago that Sony is getting out of the PC business and might get out of consumer TV business is proof the even iconic brands …
Sony: What happened? Read MoreWhile brands are planning to up their digital marketing spending there are some signs that perhaps it might be better to get back to basics in online marketing. The …
Signs of trouble in digital platforms? Read MorePost Summary: Twitter stock has come crashing back to reality, Facebook now admits that organic posts don’t reach 99% of people who follow brands and yet there are still “experts” …
2014: The year social media comes crashing back to earth Read More