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August 18, 2022

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However beautiful the strategy, you should occasionally look at the results.

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Contrarian point of view

Brand Fail / Contrarian point of view

90% of marketers are not trained in marketing performance and ROI

April 11, 2014 - by richmeyer - 1 Comment

A new study has lambasted marketers’ financial skills and the marketing programs run by education providers, claiming that as many as 90% of marketers are not trained in marketing performance …

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Consumers & consumer behavior / Contrarian point of view

Everything new is old again in marketing

April 10, 2014April 10, 2014 - by richmeyer - 2 Comments.

POST SUMMARY: The emperor has no clothes!  After years of marketing hype around social media, big data and content marketing it seems that consumers will only purchase from us if …

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Contrarian point of view

Not another marketing buzzword !

April 2, 2014 - by richmeyer - Leave a Comment

 Rob Carpenter recently said  “every couple of years there seems to a new marketing darling, innovated by big brands, that will change the face of marketing forever. Today’s belle of …

Not another marketing buzzword ! Read More
Contrarian point of view

The downside to social media

March 29, 2014 - by richmeyer - 3 Comments.

Has the social media “spin cycle” finally run it’s course?  Now before you get your bowels in a snit hear me out.  There is no doubt that social in part …

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Contrarian point of view / Product Marketing

Are “marketing” and “branding” really bad words?

March 26, 2014 - by richmeyer - Leave a Comment

POST SUMMARY: Apple VP of Worldwide Marketing Communication Allison Johnson said the two most “dreaded, hated” words at Apple under Steve Jobs were “branding” and “marketing.  “In Steve’s mind,” she recalls, “people …

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Contrarian point of view

Sony: What happened?

March 1, 2014 - by richmeyer - 1 Comment

The news a couple of weeks ago that Sony is getting out of the PC business and might get out of consumer TV business is proof the even iconic brands …

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Contrarian point of view / Social Media / Working in marketing

Signs of trouble in digital platforms?

January 16, 2014 - by richmeyer - Leave a Comment

While brands are planning to up their digital marketing spending there are some signs that perhaps it might be better to get back to basics in online marketing.   The …

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Consumers & consumer behavior / Contrarian point of view / Social Media

2014: The year social media comes crashing back to earth

December 28, 2013 - by richmeyer - 3 Comments.

Post Summary:  Twitter stock has come crashing back to reality, Facebook now admits that organic posts don’t reach 99% of people who follow brands and yet there are still “experts” …

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