Content | New Media and Marketing

Defining True Magnetic Content: A Five-Factor Framework

December 22, 2015December 22, 2015 - by richmeyer - 6 Comments.

McCann Worldgroup EVP Vipin Mayar has contributed to a new book for digital marketers and advertisers, Digital Impact: The Two Secrets to Online Marketing Success and frankly it is the …

Is pull marketing really viable?

March 24, 2015 - by richmeyer - Leave a Comment

Pull marketing, we keep hearing about it, but do consumers really have the time to interact with all the content and social media trying to pull them into brands? My …