However beautiful the strategy, you should occasionally look at the results.
While there is a lot of talk and data around Millennials marketers seem to be confused by aging Boomers who, in 2017, are approaching half of the U.S. adult population …
Boomers: The world has never before seen such a powerful market Read MoreMarketers are spending a lot of money on social media marketing analytics and, while there are some insights to be gained, the best way to find out what’s really important …
What’s really important to consumers? Read MoreWhat is the fascination around numbers for marketers ? Numbers can tell you where consumers are going and which media they are consuming but without an understanding of why the numbers …
Data without insights is useless Read MoreWith an estimated $2.1 trillion in spending power, moms influence 85% of all purchase decisions and buy nearly everything for everybody. Based on consumer neuroscience, a growing area for marketers …
Stop talking about men: woman rule shopping and now science can prove it Read MoreMacy’s reported today that sales and profit are down. The company blamed weather and increased competition for the slump. But the most disturbing reason business is declining could be the state of …
The consumer has not bounced back Read More“Mass marketing is making the same product for everyone, putting it in every store, then shouting its features and benefits to everyone. And shouting is the correct word.Your first goal …
Mass marketing vs 1 on 1 marketing Read MoreThe advent of streaming TV is reshaping the cable industry. It is slowly dripping video subscribers while Netflix adds more, and several online TV alternatives have launched in recent months. …
Why people are “turning off” broadcast TV Read MoreAccording to EPI’s The State of Working America, 12th Edition the wage and benefit growth of the vast majority, including white-collar and blue-collar workers and those with and without a …
Decade of flat wages:Implications for marketers Read MoreBig data can rarely measure your end to end customer experience and it’s easy for the end to end customer experience to get lost in data, numbers, and meetings to …
Measuring the end to end customer experience Read More75% of all eCommerce orders are with desktops, not mobile, according to Custora. While consumers are increasingly using their mobile devices, marketers should understand the benefits of using a desktop …
Sorry, but desktops still rule eCommerce Read More