So begins a new year with lots of promise. Budgets have been done and approved and you’re ready to make marketing relevant again. However you need to understand what consumers are seeing and feeling to understand why they maybe afraid to spend their hard earned dollars which in turn means you have to work harder to earn their trust to become customers.
Post Summary: Twitter stock has come crashing back to reality, Facebook now admits that organic posts don’t reach 99% of people who follow brands and yet there are still “experts” who are trying to tell us that consumers really do have time to have, and want, relationships with brands. Sure there are some brands we love, Apple, Starbucks, and Trek Bikes but for the most part consumers just don’t want to be bothered bt Tweets or posts from ketchup and soda brands.