However beautiful the strategy, you should occasionally look at the results.
Macy’s reported today that sales and profit are down. The company blamed weather and increased competition for the slump. But the most disturbing reason business is declining could be the state of …
The consumer has not bounced back Read More“Mass marketing is making the same product for everyone, putting it in every store, then shouting its features and benefits to everyone. And shouting is the correct word.Your first goal …
Mass marketing vs 1 on 1 marketing Read MoreThe advent of streaming TV is reshaping the cable industry. It is slowly dripping video subscribers while Netflix adds more, and several online TV alternatives have launched in recent months. …
Why people are “turning off” broadcast TV Read MoreAccording to EPI’s The State of Working America, 12th Edition the wage and benefit growth of the vast majority, including white-collar and blue-collar workers and those with and without a …
Decade of flat wages:Implications for marketers Read MoreBig data can rarely measure your end to end customer experience and it’s easy for the end to end customer experience to get lost in data, numbers, and meetings to …
Measuring the end to end customer experience Read More75% of all eCommerce orders are with desktops, not mobile, according to Custora. While consumers are increasingly using their mobile devices, marketers should understand the benefits of using a desktop …
Sorry, but desktops still rule eCommerce Read MorePull marketing, we keep hearing about it, but do consumers really have the time to interact with all the content and social media trying to pull them into brands? My …
Is pull marketing really viable? Read MoreI have just been reading some of the summaries from the latest gathering of digital marketing “stars” (in their minds) at SXSW, and it’s no wonder there is so much …
Why do so many digital marketers fail? Read More