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May 30, 2023

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Consumers & consumer behavior

Consumers & consumer behavior / Contrarian point of view

The consumer has not bounced back

May 14, 2015 - by richmeyer - Leave a Comment

Macy’s reported today that sales and profit are down. The company blamed weather and increased competition for the slump. But the most disturbing reason business is declining could be the state of …

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Consumers & consumer behavior

Mass marketing vs 1 on 1 marketing

May 12, 2015May 12, 2015 - by richmeyer - 1 Comment

“Mass marketing is making the same product for everyone, putting it in every store, then shouting its features and benefits to everyone. And shouting is the correct word.Your first goal …

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Consumers & consumer behavior / Contrarian point of view

Why people are “turning off” broadcast TV

May 9, 2015 - by richmeyer - Leave a Comment

The advent of streaming TV is reshaping the cable industry. It is slowly dripping video subscribers while Netflix adds more, and several online TV alternatives have launched in recent months. …

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Consumers & consumer behavior

Decade of flat wages:Implications for marketers

April 28, 2015April 28, 2015 - by richmeyer - Leave a Comment

According to EPI’s The State of Working America, 12th Edition the wage and benefit growth of the vast majority, including white-collar and blue-collar workers and those with and without a …

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Consumers & consumer behavior

Measuring the end to end customer experience

April 22, 2015December 26, 2015 - by richmeyer - Leave a Comment

Big data can rarely measure your end to end customer experience and it’s easy for the end to end customer experience to get lost in data, numbers, and meetings to …

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Consumers & consumer behavior / Mobile Marketing

Sorry, but desktops still rule eCommerce

March 31, 2015March 31, 2015 - by richmeyer - Leave a Comment

75% of all eCommerce orders are with desktops, not mobile, according to Custora.  While consumers are increasingly using their mobile devices, marketers should understand the benefits of using a desktop …

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Article/Report Summary / Brand Fail / Consumers & consumer behavior / Content

Is pull marketing really viable?

March 24, 2015 - by richmeyer - Leave a Comment

Pull marketing, we keep hearing about it, but do consumers really have the time to interact with all the content and social media trying to pull them into brands?  My …

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Brand Fail / Consumers & consumer behavior / Digital Marketing Trends

Why do so many digital marketers fail?

March 23, 2015October 24, 2022 - by richmeyer - Leave a Comment

I have just been reading some of the summaries from the latest gathering of digital marketing “stars” (in their minds) at SXSW, and it’s no wonder there is so much …

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