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March 22, 2023

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Consumers & consumer behavior

Consumers & consumer behavior

Retailers alarmed about changes in consumer behavior

December 14, 2022December 14, 2022 - by richmeyer - Leave a Comment

The CEOs of Wal*Mart, Target, and Costco, are sounding the alarm about changes in consumer behavior, including delaying purchases of high-priced items and trading down branded products. They are also …

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Advertising / Consumers & consumer behavior

What’s the next battleground in the fight for consumers’ attention

December 12, 2022December 12, 2022 - by richmeyer - Leave a Comment

Our attention is valuable, but it’s limited, and it is being depleted. Everyone from advertisers to politicians to newspapers to social media giants wants our attention. For a long time, …

What’s the next battleground in the fight for consumers’ attention Read More
Consumers & consumer behavior

Consumer spending heading for a drastic downturn?

December 11, 2022December 11, 2022 - by richmeyer - Leave a Comment

Americans’ real incomes are stagnating or declining thanks to high inflation, yet consumers are still spending rapidly. The personal saving rate — the share of disposable income left over after …

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Brand Fail / Branding / Commentary / Consumers & consumer behavior

Brands are making a HUGE mistake

December 8, 2022December 8, 2022 - by richmeyer - Leave a Comment

When budgets are being cut because of an anticipated recession, many brands are making cuts or not investing in customer service. Customer service is the direct connection between your customers …

Brands are making a HUGE mistake Read More
Consumers & consumer behavior / Contrarian point of view / Economy

Online sales set a record, but can consumers still spend?

November 28, 2022November 28, 2022 - by richmeyer - Leave a Comment

Friday’s online sales set a record of over $9 billion, but now retailers are thinking of ways to bring people back into stores. o consumers have the money to keep …

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Consumers & consumer behavior

Is the middle class shrinking?

November 8, 2022November 8, 2022 - by richmeyer - Leave a Comment

The American middle class has changed in some critical ways since 2000. The middle class is older and less likely to be married. Those in the middle class are working …

Is the middle class shrinking? Read More
Analytics / Branding / Commentary / Consumers & consumer behavior / Social Media

Your social media manager is an important brand component

October 31, 2022October 31, 2022 - by richmeyer - Leave a Comment

Forty-seven percent of social media managers surveyed in a 2020 study said they worked more hours than their colleagues, 57% of social media managers were planning to quit their job …

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Consumers & consumer behavior

Are consumers finally pushing back on price?

October 16, 2022October 16, 2022 - by richmeyer - Leave a Comment

Consumers are tightening their belts amid persistently high inflation; data show that they continue to spend at a healthy clip. Last month the Bureau of Economic Analysis reported that consumer …

Are consumers finally pushing back on price? Read More
Article/Report Summary / Consumers & consumer behavior / eCommerce

A profile of the Amazon.com shopper

October 14, 2022October 14, 2022 - by richmeyer - Leave a Comment

The U.S. e-commerce market has managed to maintain and even build upon early pandemic shifts in consumer buying behavior. U.S. e-commerce sales are expected to cross the $1 trillion mark …

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Brand Fail / Commentary / Consumers & consumer behavior

NO! Consumers don’t want a brand with “purpose.”

October 13, 2022October 13, 2022 - by richmeyer - Leave a Comment

The horseshit from agencies and executives about “brand purpose” is getting deeper. According to some brand executives, consumers “associate” with brands that align with their beliefs. Garbage. Consumers buy brands …

NO! Consumers don’t want a brand with “purpose.” Read More

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