Marketing babble
Thought: It’s time again for people on Twitter to define marketing, and frankly, I’ve never read so much bullshit in my life. Marketing is not one function and is not …
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Consumers & consumer behavior
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Poor customer service is killing brands
SUMMARY: You can make the most incredible products in the world, but if your customer service is lacking, you’re going to lose a lot of customers and not get them …
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The economy is not going back to the way it was
SUMMARY: Consumers say this is the worst time to buy a house, and they believe that product shortages will lead to a recession. They’re tired of having money and being …
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Holiday gifts may be hard to find this year
SUMMARY: Product shortages are expected to continue well beyond this holiday season and include everything from bikes to cars as consumer confidence retreated in August to its lowest level since …
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Consumers say that they have higher customer service expectations
SUMMARY: Globally, 54% of all consumers say that they have higher customer service expectations than they did just one year ago. 64% of Americans contacted some form of customer service. 75% of brands report …
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Get ready! A huge shift in consumer shopping habits is taking place
SUMMARY: Consumers are quitting high-paying jobs in record numbers to focus on the quality of life, and although they’re still shopping, they’re careful about what they buy. Right now, brands …
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Branding bullshit and marketing ignorance
SUMMARY: There is no “one” marketing skill that’s needed for success. It depends on the product catgeory in which you compete. Content marketing is more hype than reality. People buy …
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Are consumers going to abandon brands that raise prices?
SUMMARY: Prices are rising on almost all consumer products, but consumers often look at alternatives when prices rise. Too many brands feel they have more brand equity than they actually …
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Marketing is an expense, not an investment. Why it’s time to get back to basics
SUMMARY: More brands are going to be raising prices because of supply chain issues. Consumers may have more cash, but they’re not stupid when it comes to paying higher prices. …
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What’s causing the insane used and new car prices? It’s no what you think.
SUMMARY: Retail price of pre-owned cars and trucks jumped a record-breaking 10.5 percent in June, after rising 7.3 percent in May and 10 percent in April. The demand is outstripping …
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