However beautiful the strategy, you should occasionally look at the results.
The CEOs of Wal*Mart, Target, and Costco, are sounding the alarm about changes in consumer behavior, including delaying purchases of high-priced items and trading down branded products. They are also …
Retailers alarmed about changes in consumer behavior Read More
Our attention is valuable, but it’s limited, and it is being depleted. Everyone from advertisers to politicians to newspapers to social media giants wants our attention. For a long time, …
What’s the next battleground in the fight for consumers’ attention Read More
Americans’ real incomes are stagnating or declining thanks to high inflation, yet consumers are still spending rapidly. The personal saving rate — the share of disposable income left over after …
Consumer spending heading for a drastic downturn? Read More
When budgets are being cut because of an anticipated recession, many brands are making cuts or not investing in customer service. Customer service is the direct connection between your customers …
Brands are making a HUGE mistake Read More
Friday’s online sales set a record of over $9 billion, but now retailers are thinking of ways to bring people back into stores. o consumers have the money to keep …
Online sales set a record, but can consumers still spend? Read More
The American middle class has changed in some critical ways since 2000. The middle class is older and less likely to be married. Those in the middle class are working …
Is the middle class shrinking? Read More
Forty-seven percent of social media managers surveyed in a 2020 study said they worked more hours than their colleagues, 57% of social media managers were planning to quit their job …
Your social media manager is an important brand component Read More
Consumers are tightening their belts amid persistently high inflation; data show that they continue to spend at a healthy clip. Last month the Bureau of Economic Analysis reported that consumer …
Are consumers finally pushing back on price? Read More
The U.S. e-commerce market has managed to maintain and even build upon early pandemic shifts in consumer buying behavior. U.S. e-commerce sales are expected to cross the $1 trillion mark …
A profile of the Amazon.com shopper Read More
The horseshit from agencies and executives about “brand purpose” is getting deeper. According to some brand executives, consumers “associate” with brands that align with their beliefs. Garbage. Consumers buy brands …
NO! Consumers don’t want a brand with “purpose.” Read More