However beautiful the strategy, you should occasionally look at the results.
In today’s highly competitive market, the pricing strategy adopted by a company plays a critical role in shaping its brand image and influencing consumer buying behavior. This blog post aims …
The Impact of Pricing on Brands: How Raising Prices Can Benefit the Economy Read More
Credit card debt in the United States has been rising for several years and just topped $1 trillion for the first time ever, according to the Federal Reserve. This trend …
Rising Credit Card Debt Will Impact Brands in These 5 Ways Read More
As brands have raised prices, more consumers are choosing private-label products which offer a better value and, in consumers’ minds, the same product. In-store promotion is a powerful tool to …
Want to fight off private label? Try in-store promotions Read More
The 4Ps of marketing were developed in the 1960s and have been the foundation of marketing strategies for many years. However, the rise of the internet and social media has …
Why the 4p’s of marketing aren’t relevant anymore Read More
In today’s world, we are constantly bombarded with negative media stories. Whether it’s news about the economy, the stock market, or our finances, staying positive can be challenging. And when …
How Negative Media Stories Lead to Consumers Complaining About Their Finances Read More
People are getting burned out of social media. A recent study by Hootsuite found that 73% of social media managers feel like they need to be “always on,” and 66% …
People are getting burned out on social media Read More
In 2023, consumers will continue to be cautious amid a post-COVID period of rising interest rates, mixed job market signals, and the lingering threat of a recession. Although inflation continues …
Shoppers Feeling The Burden Of Economic Uncertainty Read More
Brand awareness is a critical component of any successful marketing strategy. It’s the foundation on which all other marketing efforts are built. After all, if no one knows your brand, …
Why Brand Awareness Doesn’t Always Lead to More Sales Read More
Generational marketing is a marketing strategy that segments consumers based on their birth years and the shared experiences and attitudes that come with them. This approach has been popular with …
Don’t lump consumers by generation Read More
Brands raised prices leading to record profits but Americans are cutting back on higher-priced products. This is troubling to the US economy and consumer-focused companies. Despite surging inflation, shoppers kept spending …
Brands raised their prices and consumers are saying goodbye Read More