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June 24, 2022

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Consumers & consumer behavior

Commentary / Consumers & consumer behavior

The “new normal” is permanent

March 25, 2022March 25, 2022 - by richmeyer - Leave a Comment

In March, consumer sentiment slumped again, hitting its lowest level since August 2011; the University of Michigan reported Friday High inflation, volatile oil prices, geopolitical unrest, and now rising interest …

The “new normal” is permanent The “new normal” is permanent Read More
Article/Report Summary / Branding / Commentary / Consumers & consumer behavior

Shoppers are angry at brands for price increases

March 24, 2022March 24, 2022 - by richmeyer - Leave a Comment

I had the chance to watch some qualitative research with consumers to measure their responses to rising prices in grocery stores. I have the topline findings with the CPG’s permission, …

Shoppers are angry at brands for price increases Shoppers are angry at brands for price increases Read More
Branding / Consumers & consumer behavior

Don’t ignore older consumers

March 22, 2022March 22, 2022 - by richmeyer - Leave a Comment

In February, the spending index for those age 65 and older rose above that of 45- to 64-year-olds, and was just 3.2 percentage points lower than the youngest group, which …

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Consumers & consumer behavior

Price increases starting to slow consumer spending

March 18, 2022March 18, 2022 - by richmeyer - Leave a Comment

Price increases on products are finally affecting consumer spending. Unit sales of general merchandise goods such as apparel, footwear, toys, and sports equipment declined in nine of the ten weeks …

Price increases starting to slow consumer spending Price increases starting to slow consumer spending Read More
Commentary / Consumers & consumer behavior

Why consumer confidence is in the toilet

March 14, 2022March 14, 2022 - by richmeyer - Leave a Comment

The consumer confidence index keeps diving like a rock in water as prices increase while higher fuel and healthcare insurance costs are eating up the raises they just got. Even …

Why consumer confidence is in the toilet Why consumer confidence is in the toilet Read More
Consumers & consumer behavior

Why consumers are pessimistic (it’s not just inflation)

February 22, 2022February 22, 2022 - by richmeyer - Leave a Comment

Last year was the best year for job growth on record. Workers are commanding solid wage gains. Booming home and stock-market values have lifted household wealth to records. But the …

Why consumers are pessimistic (it’s not just inflation) Why consumers are pessimistic (it’s not just inflation) Read More
Consumers & consumer behavior

Pricing is the top customer value proposition

February 22, 2022February 22, 2022 - by richmeyer - Leave a Comment

More than half (54%) of retailers said that pricing is their top customer value proposition, according to a Revionics 2020 survey. The top external pricing challenge is increased competitor pricing aggressiveness, with 64%of …

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Consumers & consumer behavior / Millennials

Are Millennials that different from Boomers?

February 20, 2022February 20, 2022 - by richmeyer - Leave a Comment

SUMMARY: In 2010, as media attention on Millennials reached a fever pitch, psychologists Kali Trzesniewski and M. Brent Donnellan examined surveys of nearly 500,000 high school seniors between 1976 and 2006. …

Are Millennials that different from Boomers? Are Millennials that different from Boomers? Read More
Branding / Consumers & consumer behavior

More than half of retailers raise prices and brands may suffer

February 17, 2022February 17, 2022 - by richmeyer - Leave a Comment

55% of retailers plan to raise prices in 2022 to boost revenue amid an inflationary environment and ongoing supply chain issues, according to BDO’s 2022 Retail CFO Outlook Survey. “Retailers …

More than half of retailers raise prices and brands may suffer More than half of retailers raise prices and brands may suffer Read More
Branding / Consumers & consumer behavior

Will consumers say “enough is enough”?

February 11, 2022February 11, 2022 - by richmeyer - Leave a Comment

Americans can expect far less federal aid in 2022 than in the early days of the pandemic — just as inflation hits record highs. The consumer price index, a key measure of …

Will consumers say “enough is enough”? Will consumers say “enough is enough”? Read More

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