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September 30, 2023

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Branding / Consumers & consumer behavior

The Impact of Pricing on Brands: How Raising Prices Can Benefit the Economy

August 11, 2023August 11, 2023 - by richmeyer - Leave a Comment

In today’s highly competitive market, the pricing strategy adopted by a company plays a critical role in shaping its brand image and influencing consumer buying behavior. This blog post aims …

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Consumers & consumer behavior / Economy

Rising Credit Card Debt Will Impact Brands in These 5 Ways

August 9, 2023August 9, 2023 - by richmeyer - Leave a Comment

Credit card debt in the United States has been rising for several years and just topped $1 trillion for the first time ever, according to the Federal Reserve. This trend …

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Consumers & consumer behavior

Want to fight off private label? Try in-store promotions

August 6, 2023August 6, 2023 - by richmeyer - Leave a Comment

As brands have raised prices, more consumers are choosing private-label products which offer a better value and, in consumers’ minds, the same product. In-store promotion is a powerful tool to …

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Branding / Commentary / Consumers & consumer behavior

Why the 4p’s of marketing aren’t relevant anymore

July 28, 2023July 28, 2023 - by richmeyer - Leave a Comment

The 4Ps of marketing were developed in the 1960s and have been the foundation of marketing strategies for many years. However, the rise of the internet and social media has …

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Commentary / Consumers & consumer behavior / Economy

How Negative Media Stories Lead to Consumers Complaining About Their Finances

July 23, 2023July 23, 2023 - by richmeyer - Leave a Comment

In today’s world, we are constantly bombarded with negative media stories. Whether it’s news about the economy, the stock market, or our finances, staying positive can be challenging. And when …

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Commentary / Consumers & consumer behavior / Social Media

People are getting burned out on social media

July 20, 2023July 20, 2023 - by richmeyer - Leave a Comment

People are getting burned out of social media. A recent study by Hootsuite found that 73% of social media managers feel like they need to be “always on,” and 66% …

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Commentary / Consumers & consumer behavior / Economy

Shoppers Feeling The Burden Of Economic Uncertainty

July 18, 2023July 18, 2023 - by richmeyer - Leave a Comment

In 2023, consumers will continue to be cautious amid a post-COVID period of rising interest rates, mixed job market signals, and the lingering threat of a recession. Although inflation continues …

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Branding / Commentary / Consumers & consumer behavior

Why Brand Awareness Doesn’t Always Lead to More Sales

July 16, 2023July 16, 2023 - by richmeyer - Leave a Comment

Brand awareness is a critical component of any successful marketing strategy. It’s the foundation on which all other marketing efforts are built. After all, if no one knows your brand, …

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Commentary / Consumers & consumer behavior

Don’t lump consumers by generation

July 13, 2023July 13, 2023 - by richmeyer - Leave a Comment

Generational marketing is a marketing strategy that segments consumers based on their birth years and the shared experiences and attitudes that come with them. This approach has been popular with …

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Brand Fail / Consumers & consumer behavior

Brands raised their prices and consumers are saying goodbye

July 13, 2023July 13, 2023 - by richmeyer - Leave a Comment

Brands raised prices leading to record profits but Americans are cutting back on higher-priced products. This is troubling to the US economy and consumer-focused companies. Despite surging inflation, shoppers kept spending …

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