However beautiful the strategy, you should occasionally look at the results.
In March, consumer sentiment slumped again, hitting its lowest level since August 2011; the University of Michigan reported Friday High inflation, volatile oil prices, geopolitical unrest, and now rising interest …
The “new normal” is permanent Read More
I had the chance to watch some qualitative research with consumers to measure their responses to rising prices in grocery stores. I have the topline findings with the CPG’s permission, …
Shoppers are angry at brands for price increases Read More
In February, the spending index for those age 65 and older rose above that of 45- to 64-year-olds, and was just 3.2 percentage points lower than the youngest group, which …
Don’t ignore older consumers Read More
Price increases on products are finally affecting consumer spending. Unit sales of general merchandise goods such as apparel, footwear, toys, and sports equipment declined in nine of the ten weeks …
Price increases starting to slow consumer spending Read More
The consumer confidence index keeps diving like a rock in water as prices increase while higher fuel and healthcare insurance costs are eating up the raises they just got. Even …
Why consumer confidence is in the toilet Read More
Last year was the best year for job growth on record. Workers are commanding solid wage gains. Booming home and stock-market values have lifted household wealth to records. But the …
Why consumers are pessimistic (it’s not just inflation) Read More
More than half (54%) of retailers said that pricing is their top customer value proposition, according to a Revionics 2020 survey. The top external pricing challenge is increased competitor pricing aggressiveness, with 64%of …
Pricing is the top customer value proposition Read More
SUMMARY: In 2010, as media attention on Millennials reached a fever pitch, psychologists Kali Trzesniewski and M. Brent Donnellan examined surveys of nearly 500,000 high school seniors between 1976 and 2006. …
Are Millennials that different from Boomers? Read More
55% of retailers plan to raise prices in 2022 to boost revenue amid an inflationary environment and ongoing supply chain issues, according to BDO’s 2022 Retail CFO Outlook Survey. “Retailers …
More than half of retailers raise prices and brands may suffer Read More
Americans can expect far less federal aid in 2022 than in the early days of the pandemic — just as inflation hits record highs. The consumer price index, a key measure of …
Will consumers say “enough is enough”? Read More