Six greatest marketing lies
SUMMARY: Moving to an era of too much data has removed many marketers from their audience and see them as a “segment.” Branding is overrated for a lot of products. …
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Consumers & consumer behavior
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Social media marketing is dead
SUMMARY: A few years ago it seemed there was a law that that required us to include “Like us on Facebook” or “Join the conversation” in every ad we created. …
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Can brands meet increased consumer expectations because of higher prices?
SUMMARY: There are now 12 car models that are selling above the list price. American vacationers are finding just about everything significantly more expensive this summer. Most of what people …
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Consumers not willing to pay inflationary prices?
SUMMARY: Consumer spending has been a major reason why inflation is prevalent. But elevated levels of spending are causing shortages within the supply chain slowing down the production of goods …
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Inflation worries make great headlines but….
SKIMMERS SUMARY: The Fed says they don’t have any past “templates” for to deal with current economic conditions. Prices are up, in time categories, by double digits including airfares, used …
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Consumers are ready to spend but they’re finding higher prices and product shortages
SKIMMERS POINTS: Supply chain restraints are leading to shortages to of a lot of products including gadgets, cars and bikes. Some automobile dealers are asking full sticker price on new …
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Subscription Marketing
QUICK POINTS: UBS financial services firm predicts that this “subscription economy” will grow to $1.5 trillion by 2025, more than double the $650 billion it’s estimated to be worth now. Subscriptions …
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Seniors have a lot of spending power
IN SUMMARY: In the United States, there are about 52 million people who are age 65 or older, according to the U.S. Census Bureau. This demographic is projected to almost double …
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Americans are sitting on a LOT of money and ready to spend
QUICK READ: Americans have built up excess savings worth $2.6 trillion since the start of the coronavirus pandemic that will help power the economy’s recovery from the crisis, according to …
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Are marketers really this stupid?
QUICK READ: According to different polls, most brands are shifting more money into digital marketing when people are starting to go shopping again at local retailers. The reason? Because the …
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