However beautiful the strategy, you should occasionally look at the results.
Retailers must be aware of consumer preferences and behavior when shopping for items. While consumers are eager to purchase summer items early, trust is paramount in getting them to take …
Consumers will buy this summer unless retailers push them away Read More
80% of CEOs don’t trust or are unimpressed with their CMOs. (In comparison, just 10% of the same CEOs feel that way about their CFOs and CIOs.) CMOs also sense …
Ten traits of Good CMOs Read More
Advertising could be one of the casualties of tightening marketing budgets. The average digital marketing spend increased by only 8.8% YoY, a 45% drop from the 15% jump seen last …
Hype and headlines are not research Read More
Excellent digital marketing is an art, not a science, of reviewing analytics. Outstanding digital marketers excel because they understand how to think like an online consumer, can look at numbers …
What makes an outstanding digital marketer? Read More
Despite the gloom and doom the media portrays about the economy, nobody knows where we are headed and how strong the economy is. The US economy is at a crossroads: …
Are marketers overreacting to news on the economy? Read More
Time was, layoffs were seen as an emergency strategy, the last resort in a downturn or crisis. Today, however, layoffs are a standard tool for doing business. When executives announce …
Need to make your numbers? Just layoff people Read More
Two-thirds of consumers (66%) surveyed want fewer marketing messages, and 27% feel they are bombarded by marketing messages, according to The Optimove 2023 Consumer Marketing Fatigue Survey (link). Plus, almost …
Consumers have had enough of branding messages Read More
The US is the only country that rewards failure. When a CEO makes strategic mistakes, the employees pay, or he gets a golden parachute to leave the company. Many huge …
Inept CEOs killing their brands Read More
Although inflation is slowing, the increase in food prices hasn’t diminished. Last week, Reuters reported that Walmart pushed back against suppliers, warning it would promote its value food brands at …
Grocers pushing back against greed Read More
Google has 175,000+ capable and well-compensated employees who get very little done quarter over quarter, year over year. Like mice, they are trapped in a maze of approvals, launch processes, …
The Sick Truth: Anyway You Look at It, Google Is Sinking Read More