However beautiful the strategy, you should occasionally look at the results.
Journalists, writing from company press releases, are not business people and marketers should take what they write with a grain of salt. Magazines like Ad Age and Adweek are not serving …
Journalists are not marketing people Read MoreVia Forbes “according to a recent state of the industry report released by Salesforce, 58% of consumers agree that technology has significantly changed their expectations of how companies should interact …
Consumers agree that technology has significantly changed their brand expectations Read MoreThis week’s award for stupid business journalism goes to Adweek for suggesting that today, a brand must become an assistant, friend, adviser and guide. This is beyond stupid, it clearly …
Consumers are not in love with brands Read MoreCEO Jeff Bezos has built a company to improve the customer experience, but he has not built a profitable company. As it is structured today, Amazon cannot increase profits to match …
Amazon.com: loosing focus of customers? Read MoreYou have to hand it to the so called “experts”. We were promised that social media would be the magic carpet on which our legions of brand advocates would go …
Content marketing is pure bullshit Read MoreOnce again the media is spewing its bullshit. By turning events into “crises” the media draws attention to itself, and earns a nice little profit from the increased viewership/listenership/readership.
Black Friday propaganda Read MoreWhen it comes to internet headlines we’re easily impressed, mislead, and bullied by sneaky or irrelevant data, meaningless charts, fast talking metrics monkeys, and cement-head marketing mavens who know even less than we …
The eCommerce lies Read MoreAccording to Pamela N. Danziger over at Forbes the reason that P&G sales are down is because they don’t kno3 how to market to Millennials. She goes on to quote the …
No, P&G isn’t losing customers because they are ignoring Milennials Read MoreSocial media sites are just another media channel, but the executives of the top three social media sites are in denial after failing the public.
Leaving the burden to determine fake news to individual Internet users is a cop-out Read MoreStarbuck’s. Just the name leads a lot of consumers to think of latte’s or rich coffee, but in this author’s opinion Staruck’s is a great target for competitors right now.
Starbuck’s is ripe for a competitive disruption Read More