Marketing is in trouble
When a marketing powerhouse like P&G says that it’s going to significantly reduce its advertising budget then something is very wrong. Is branding really dead?
Marketing is in trouble Read MoreCommentary
Understanding the new Female Consumer
Meredith’s new proprietary study designed to help marketers understand the buying behavior and decision-making processes of women by category (beauty, food, home) through the lens of life stages and the …
Understanding the new Female Consumer Read MoreContent Marketing: You’ve been sold a bridge again
One of the great marketing con jobs of our time is “content marketing” promoted by the same people who inflated the social media bubble. Last week, a marketing analytics firm …
Content Marketing: You’ve been sold a bridge again Read MoreWhy I will never trust the media again
Many media outlets and polls had the election wrong, calling into question their research methods and whether they have lost touch with the America between the coasts that carried Mr. …
Why I will never trust the media again Read MoreShould social media be socially responsible?
According to Pew Internet “a majority of U.S. adults – 62% – get news on social media, and 18% do so often”. But what happens when the news they get …
Should social media be socially responsible? Read More