However beautiful the strategy, you should occasionally look at the results.
Starbuck’s. Just the name leads a lot of consumers to think of latte’s or rich coffee, but in this author’s opinion Staruck’s is a great target for competitors right now.
Starbuck’s is ripe for a competitive disruption Read MoreClassic marketing strategy has always taught us that in a mature market, you lower prices to better compete, but Apple is defying that logic and instead raising prices. Will this …
Is Apple redefining marketing 101? Read MoreWhen a marketing powerhouse like P&G says that it’s going to significantly reduce its advertising budget then something is very wrong. Is branding really dead?
Marketing is in trouble Read MoreMeredith’s new proprietary study designed to help marketers understand the buying behavior and decision-making processes of women by category (beauty, food, home) through the lens of life stages and the …
Understanding the new Female Consumer Read MoreOne of the great marketing con jobs of our time is “content marketing” promoted by the same people who inflated the social media bubble. Last week, a marketing analytics firm …
Content Marketing: You’ve been sold a bridge again Read MoreMany media outlets and polls had the election wrong, calling into question their research methods and whether they have lost touch with the America between the coasts that carried Mr. …
Why I will never trust the media again Read MoreAccording to Pew Internet “a majority of U.S. adults – 62% – get news on social media, and 18% do so often”. But what happens when the news they get …
Should social media be socially responsible? Read More