Content marketing is pure bullshit
You have to hand it to the so called “experts”. We were promised that social media would be the magic carpet on which our legions of brand advocates would go …
Content marketing is pure bullshit Read MoreCommentary
Black Friday propaganda
Once again the media is spewing its bullshit. By turning events into “crises” the media draws attention to itself, and earns a nice little profit from the increased viewership/listenership/readership.
Black Friday propaganda Read MoreThe eCommerce lies
When it comes to internet headlines we’re easily impressed, mislead, and bullied by sneaky or irrelevant data, meaningless charts, fast talking metrics monkeys, and cement-head marketing mavens who know even less than we …
The eCommerce lies Read MoreNo, P&G isn’t losing customers because they are ignoring Milennials
According to Pamela N. Danziger over at Forbes the reason that P&G sales are down is because they don’t kno3 how to market to Millennials. She goes on to quote the …
No, P&G isn’t losing customers because they are ignoring Milennials Read MoreLeaving the burden to determine fake news to individual Internet users is a cop-out
Social media sites are just another media channel, but the executives of the top three social media sites are in denial after failing the public.
Leaving the burden to determine fake news to individual Internet users is a cop-out Read MoreStarbuck’s is ripe for a competitive disruption
Starbuck’s. Just the name leads a lot of consumers to think of latte’s or rich coffee, but in this author’s opinion Staruck’s is a great target for competitors right now.
Starbuck’s is ripe for a competitive disruption Read MoreIs Apple redefining marketing 101?
Classic marketing strategy has always taught us that in a mature market, you lower prices to better compete, but Apple is defying that logic and instead raising prices. Will this …
Is Apple redefining marketing 101? Read MoreMarketing is in trouble
When a marketing powerhouse like P&G says that it’s going to significantly reduce its advertising budget then something is very wrong. Is branding really dead?
Marketing is in trouble Read MoreUnderstanding the new Female Consumer
Meredith’s new proprietary study designed to help marketers understand the buying behavior and decision-making processes of women by category (beauty, food, home) through the lens of life stages and the …
Understanding the new Female Consumer Read MoreContent Marketing: You’ve been sold a bridge again
One of the great marketing con jobs of our time is “content marketing” promoted by the same people who inflated the social media bubble. Last week, a marketing analytics firm …
Content Marketing: You’ve been sold a bridge again Read More