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August 18, 2022

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Book Excerpt and Review / Commentary / Content

Content marketing is pure bullshit

November 26, 2017 - by richmeyer - Leave a Comment

You have to hand it to the so called “experts”.  We were promised that social media would be the magic carpet on which our legions of brand advocates would go …

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Bad Research / Commentary / Consumers & consumer behavior

Black Friday propaganda

November 25, 2017 - by richmeyer - Leave a Comment

Once again the media is spewing its bullshit. By turning events into “crises” the media draws attention to itself, and earns a nice little profit from the increased viewership/listenership/readership.

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Bad Research / Commentary

The eCommerce lies

November 24, 2017 - by richmeyer - Leave a Comment

When it comes to internet headlines we’re easily impressed, mislead, and bullied by sneaky or irrelevant data, meaningless charts, fast talking metrics monkeys, and cement-head marketing mavens who know even less than we …

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Brand Fail / Commentary / Consumers & consumer behavior

No, P&G isn’t losing customers because they are ignoring Milennials

November 15, 2017November 15, 2017 - by richmeyer - Leave a Comment

According to Pamela N. Danziger over at Forbes the reason that P&G sales are down is because they don’t kno3 how to market to Millennials.  She goes on to quote the …

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Commentary / Social Media

Leaving the burden to determine fake news to individual Internet users is a cop-out

November 6, 2017 - by richmeyer - Leave a Comment

Social media sites are just another media channel, but the executives of the top three social media sites are in denial after failing the public.

Leaving the burden to determine fake news to individual Internet users is a cop-out Read More
Commentary / Consumers & consumer behavior

Starbuck’s is ripe for a competitive disruption

October 22, 2017 - by richmeyer - Leave a Comment

Starbuck’s.  Just the name leads a lot of consumers to think of latte’s or rich coffee, but in this author’s opinion Staruck’s is a great target for competitors right now.

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Commentary / Contrarian point of view

Is Apple redefining marketing 101?

September 15, 2017 - by richmeyer - Leave a Comment

Classic marketing strategy has always taught us that in a mature market, you lower prices to better compete, but Apple is defying that logic and instead raising prices.  Will this …

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Brand Fail / Commentary / Contrarian point of view

Marketing is in trouble

August 28, 2017 - by richmeyer - Leave a Comment

When a marketing powerhouse like P&G says that it’s going to significantly reduce its advertising budget then something is very wrong.  Is branding really dead?

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Advertising / Article/Report Summary / Commentary / Consumers & consumer behavior / Women and Moms

Understanding the new Female Consumer

August 24, 2017 - by richmeyer - Leave a Comment

Meredith’s new proprietary study designed to help marketers understand the buying behavior and decision-making processes of women by category (beauty, food, home) through the lens of life stages and the …

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Commentary

Content Marketing: You’ve been sold a bridge again

November 16, 2016 - by richmeyer - Leave a Comment

One of the great marketing con jobs of our time is “content marketing” promoted by the same people who inflated the social media bubble.  Last week, a marketing analytics firm …

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