Starbuck’s. Just the name leads a lot of consumers to think of latte’s or rich coffee, but in this author’s opinion Staruck’s is a great target for competitors right now.
Classic marketing strategy has always taught us that in a mature market, you lower prices to better compete, but Apple is defying that logic and instead raising prices. Will this work?
When a marketing powerhouse like P&G says that it’s going to significantly reduce its advertising budget then something is very wrong. Is branding really dead?
Meredith’s new proprietary study designed to help marketers understand the buying behavior and decision-making processes of women by category (beauty, food, home) through the lens of life stages and the use of technology.
One of the great marketing con jobs of our time is “content marketing” promoted by the same people who inflated the social media bubble. Last week, a marketing analytics firm called Beckon reported some statistics about content that should sober up even the most delusional content maniac:
– 19 of 20 pieces of content (95%) get little to no engagement.
Many media outlets and polls had the election wrong, calling into question their research methods and whether they have lost touch with the America between the coasts that carried Mr. Trump to victory. In addition, much of the media has been maligned for not being aggressive enough in its coverage of Mr. Trump’s rise, business operations and questionable statements on the stump.
According to Pew Internet “a majority of U.S. adults – 62% – get news on social media, and 18% do so often”. But what happens when the news they get is not accurate or truthful?