Journalists, writing from company press releases, are not business people and marketers should take what they write with a grain of salt. Magazines like Ad Age and Adweek are not serving their readers by writing corporate propaganda.
Via Forbes “according to a recent state of the industry report released by Salesforce, 58% of consumers agree that technology has significantly changed their expectations of how companies should interact with them. If companies want customer satisfaction, the customer, and a keen understanding of their needs and wants, has to drive their strategy”.
This week’s award for stupid business journalism goes to Adweek for suggesting that today, a brand must become an assistant, friend, adviser and guide. This is beyond stupid, it clearly shows that the advertising industry is clueless.
CEO Jeff Bezos has built a company to improve the customer experience, but he has not built a profitable company. As it is structured today, Amazon cannot increase profits to match its current market valuation, but and as Amazon.com grows it may be losing sight of customer service.
You have to hand it to the so called “experts”. We were promised that social media would be the magic carpet on which our legions of brand advocates would go to spread the word about the marvelousness of our brands, and would free us from the terrible, wasteful expense of advertising. When that went down the drain they trying to tell us that content marketing is the key to consumer engagement. Pure garbage.
Once again the media is spewing its bullshit. By turning events into “crises” the media draws attention to itself, and earns a nice little profit from the increased viewership/listenership/readership.
When it comes to internet headlines we’re easily impressed, mislead, and bullied by sneaky or irrelevant data, meaningless charts, fast talking metrics monkeys, and cement-head marketing mavens who know even less than we do. The bottom line is that online commerce constitutes just 6% of retail activity and good old brick and mortar retail activity constitutes 94% yet writers love to try and make headlines about the rise of ecommerce.
According to Pamela N. Danziger over at Forbes the reason that P&G sales are down is because they don’t kno3 how to market to Millennials. She goes on to quote the CEO of P&G who says “consumers used to trust big brands; many millennials now distrust big brands and seek out purpose led brands” Really?