Dos Equis had a goldmine in “The Most Interesting Man In The World” (sales tripled during the campaign’s life) and incompetent marketing imbeciles destroyed it. The VP/Marketing, reading from The Big Book of Marketing Stupidity, had this to say, “Our Millennial drinker has changed quite dramatically. We just want to make sure that the (Most Interesting Man) story evolves.” Well, it evolved alright… the “improved” millennial-friendly Most Interesting Man “story” was an unmitigated disaster. Then, naturally, they fired the agency. Finally, two weeks ago, Dos Equis announced they were dropping the whole campaign.
Facebook and its properties, which include Instagram, now reach two-thirds of America for an average of 35 minutes a day. According to Zeynep Tufekci “[inlinetweet prefix=”” tweeter=”” suffix=””]The sight of lawmakers yelling at Mr. Zuckerberg might feel cathartic, but the danger of a public spectacle is that it will look like progress, but amount to nothing[/inlinetweet]: a few apologies from Mr. Zuckerberg, some earnest-sounding promises to do better, followed by a couple of superficial changes to Facebook that fail to address the underlying structural problem”.
Marketing is in trouble, and I mean deep trouble. More and more brands are losing share to private label and can’t measure their programmatic ad buys.
Mark Zuckerberg, after initially refusing to testify before Congress has finally agreed due to the pressure on his company to answer questions. The biggest issue facing the social media giant isn’t the fact that a third party accessed lot of data on users, it’s that Facebook has been collecting too much information on what we do online that, frankly, is none of its business.
OMG! The walls are coming down on Facebook. At least, that’s what the media would have you believe. Yes, Facebook screwed up big time and yes, some heads should roll but the reality is that not many people are going to leave the world’s numbers one site and with it marketer will continue to advertise on Facebook.
Social-media companies know they’re in trouble. A few days ago Twitter CEO Jack Dorsey acknowledged the toxicity of his platform. He tweeted his commitment “to help increase the collective health, openness and civility of public conversation.” This year Mark Zuckerberg resolved to “fix” Facebook. The acknowledgement that these sites need fixing is a step in the right direction, but it may be too little, too late.
According to Pew Internet “Facebook is used by a majority of Americans across a wide range of demographic groups and some 59% of social media users think it would not be hard to give up social media, with 29% indicating it would not be hard at all. Is this true or do we see the basic problem with some research?
While sales numbers of AI devices are increasing they still have a long way to go before they become a true “mass market” product even with lower prices.