Dos Equis had a goldmine in “The Most Interesting Man In The World” (sales tripled during the campaign’s life) and incompetent marketing imbeciles destroyed it.  The VP/Marketing, reading from The Big Book of Marketing Stupidity, had this to say, “Our Millennial drinker has changed quite dramatically. We just want to make sure that the (Most Interesting Man) story evolves.”  Well, it evolved alright… the “improved” millennial-friendly Most Interesting Man “story” was an unmitigated disaster. Then, naturally, they fired the agency. Finally, two weeks ago, Dos Equis announced they were dropping the whole campaign.

Facebook and its properties, which include Instagram, now reach two-thirds of America for an average of 35 minutes a day. According to Zeynep Tufekci “[inlinetweet prefix=”” tweeter=”” suffix=””]The sight of lawmakers yelling at Mr. Zuckerberg might feel cathartic, but the danger of a public spectacle is that it will look like progress, but amount to nothing[/inlinetweet]: a few apologies from Mr. Zuckerberg, some earnest-sounding promises to do better, followed by a couple of superficial changes to Facebook that fail to address the underlying structural problem”.

Mark Zuckerberg, after initially refusing to testify before Congress has finally agreed due to the pressure on his company to answer questions.  The biggest issue facing the social media giant isn’t the fact that a third party accessed  lot of data on users, it’s that Facebook has been collecting too much information on what we do online that, frankly, is none of its business.

Social-media companies know they’re in trouble. A few days ago Twitter CEO Jack Dorsey acknowledged the toxicity of his platform. He tweeted his commitment “to help increase the collective health, openness and civility of public conversation.”   This year Mark Zuckerberg resolved to “fix” Facebook. The acknowledgement that these sites need fixing is a step in the right direction, but it may be too little, too late.