The ad curmudgeon
QUICK READ: Consumers don’t have time to follow all the brands in their pantry but to say that “in the real world, consumers are massively not joining conversations about our brands. They …
The ad curmudgeon Read MoreBranding
Do consumers want relationships with brands?
SUMMARY: The idea that consumers don’t want relationships with brands is not entirely correct. It depends on the product as well as the brand. There are some brands that consumers …
Do consumers want relationships with brands? Read More