However beautiful the strategy, you should occasionally look at the results.
Forty-seven percent of social media managers surveyed in a 2020 study said they worked more hours than their colleagues, 57% of social media managers were planning to quit their job …
Your social media manager is an important brand component Read More
Apple’s iPhone 14 has a LOT of problems, and they’re getting worse from what I am reading on social media and in business publications. You have to ask, “if Steve …
You’re witnessing the slow death of a great brand Read More
Americans say they are stretched too thin amid concerns about a possible recession, so they’re dipping into their cash reserves, and nearly half are falling deeper in debt. But even …
How should brands interrupt the latest consumer spending? Read More
Social media can either be a benefit or a curse for your brand. Posting on social media allows people to respond, and those comments can quickly turn people off of …
How to handle negative product reviews on social media Read More
As shoppers feel their ability to afford everyday expenses is declining, private labels are helping them manage their budgets. Reported private label nonedibles and personal care, health, and beauty purchases …
Private label to brands: Thank you Read More
(Business Insider) Inflation is changing everything about how Americans grocery shop, from what stores they visit to the brands they buy and how frequently they shop, and no amount of …
There’s a storm coming for most brands Read More
AS high costs continue to drain the wallets of Americans, companies are now under fire for shrinking the size of their products. The process, known as shrinkflation, s when brands charge …
Will shrinkflation affect branding? Read More
Global marketers are united in stating that building brand awareness is their top objective. Today, amid media fragmentation and sources of brand equity sources evolving, brands need to leverage an …
Nielsen: Brand awareness has never been more important Read More
The recent rise in interest rates will hurt consumers and put a halt to some spending. During the pandemic, consumer savings rates exploded, but their savings were draining, and credit …
Is branding going to change? You bet your ass it is! Read More
When Steve Jobs took back the reins at Apple, one of the first things he did was establish his company’s core values by asking, “who do we want to be?”. …
Most brand values are garbage Read More