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August 18, 2022

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Branding / Consumers & consumer behavior

Are consumers going to abandon brands that raise prices?

July 29, 2021July 29, 2021 - by richmeyer - Leave a Comment

SUMMARY: Prices are rising on almost all consumer products, but consumers often look at alternatives when prices rise. Too many brands feel they have more brand equity than they actually …

Are consumers going to abandon brands that raise prices? Are consumers going to abandon brands that raise prices? Read More
Branding / Consumers & consumer behavior / Working in marketing

Marketing is an expense, not an investment. Why it’s time to get back to basics

July 25, 2021July 25, 2021 - by richmeyer - Leave a Comment

SUMMARY: More brands are going to be raising prices because of supply chain issues. Consumers may have more cash, but they’re not stupid when it comes to paying higher prices. …

Marketing is an expense, not an investment. Why it’s time to get back to basics Marketing is an expense, not an investment. Why it’s time to get back to basics Read More
Branding / Commentary / Consumers & consumer behavior

Six greatest marketing lies

July 13, 2021July 16, 2021 - by richmeyer - Leave a Comment

SUMMARY: Moving to an era of too much data has removed many marketers from their audience and see them as a “segment.” Branding is overrated for a lot of products. …

Six greatest marketing lies Six greatest marketing lies Read More
Branding

Do consumers care if you raise prices?

June 21, 2021June 21, 2021 - by richmeyer - Leave a Comment

SKIMMERS SUMMARY: Corporate America is now asking consumers to foot the bill in an effort to protect their bottom lines from inflation and COVID-19 pandemic costs, and their stock prices.  …

Do consumers care if you raise prices? Do consumers care if you raise prices? Read More
Branding

Brand building vs. sales

June 13, 2021June 13, 2021 - by richmeyer - Leave a Comment

KEY POINTS: Brands that ignore brand building in favor of sales can lose both strategically. Focusing on tactics that ensure “sell-through” vs. your brand diminish brand equity and makes it …

Brand building vs. sales Brand building vs. sales Read More
Branding / Social Media

Most brands are clueless when it comes to social media

May 23, 2021May 23, 2021 - by richmeyer - Leave a Comment

SUMMARY: Stupidity is defined as doing the same thing over and over and expecting different results.  91% of business executives plan to increase their social media budgets over the next …

Most brands are clueless when it comes to social media Most brands are clueless when it comes to social media Read More
Brand Fail / Branding

Don’t let angry customers influence others to stay away from your brand

April 21, 2021April 21, 2021 - by richmeyer - Leave a Comment

QUICK READ: Consumer reviews of products can influence purchase decisions or they can erase months of marketing if not answered quickly and correctly. Too many brands are ignoring bad reviews …

Don’t let angry customers influence others to stay away from your brand Don’t let angry customers influence others to stay away from your brand Read More
Branding / Consumers & consumer behavior / Social Media

Are consumers really following brands on social media?

April 9, 2021April 9, 2021 - by richmeyer - Leave a Comment

QUICK READ: 20% of consumers are following brands on social media, but marketers should not apply that blanket statement to all products. It’s more likely that consumers will follow brands …

Are consumers really following brands on social media? Are consumers really following brands on social media? Read More
Article/Report Summary / Branding

The ad curmudgeon

March 26, 2021March 26, 2021 - by richmeyer - Leave a Comment

QUICK READ: Consumers don’t have time to follow all the brands in their pantry but to say that “in the real world, consumers are massively not joining conversations about our brands. They …

The ad curmudgeon The ad curmudgeon Read More
Branding / Commentary / Consumers & consumer behavior

Do consumers want relationships with brands?

March 21, 2021March 21, 2021 - by richmeyer - Leave a Comment

SUMMARY: The idea that consumers don’t want relationships with brands is not entirely correct. It depends on the product as well as the brand. There are some brands that consumers …

Do consumers want relationships with brands? Do consumers want relationships with brands? Read More

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