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February 4, 2023

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Brand Fail / Branding

Private label to brands: Thank you

July 5, 2022July 5, 2022 - by richmeyer - Leave a Comment

As shoppers feel their ability to afford everyday expenses is declining, private labels are helping them manage their budgets. Reported private label nonedibles and personal care, health, and beauty purchases …

Private label to brands: Thank you Read More
Advertising / Branding / Commentary / Consumers & consumer behavior

There’s a storm coming for most brands

June 19, 2022June 19, 2022 - by richmeyer - Leave a Comment

(Business Insider) Inflation is changing everything about how Americans grocery shop, from what stores they visit to the brands they buy and how frequently they shop, and no amount of …

There’s a storm coming for most brands Read More
Branding / Consumers & consumer behavior

Will shrinkflation affect branding?

June 14, 2022June 14, 2022 - by richmeyer - Leave a Comment

AS high costs continue to drain the wallets of Americans, companies are now under fire for shrinking the size of their products. The process, known as shrinkflation, s when brands charge …

Will shrinkflation affect branding? Read More
Branding

Nielsen: Brand awareness has never been more important

May 16, 2022May 16, 2022 - by richmeyer - Leave a Comment

Global marketers are united in stating that building brand awareness is their top objective. Today, amid media fragmentation and sources of brand equity sources evolving, brands need to leverage an …

Nielsen: Brand awareness has never been more important Read More
Branding / Commentary / Consumers & consumer behavior

Is branding going to change? You bet your ass it is!

May 8, 2022May 8, 2022 - by richmeyer - Leave a Comment

The recent rise in interest rates will hurt consumers and put a halt to some spending. During the pandemic, consumer savings rates exploded, but their savings were draining, and credit …

Is branding going to change? You bet your ass it is! Read More
Brand Fail / Branding / Commentary / Consumers & consumer behavior

Most brand values are garbage

April 22, 2022April 22, 2022 - by richmeyer - Leave a Comment

When Steve Jobs took back the reins at Apple, one of the first things he did was establish his company’s core values by asking, “who do we want to be?”. …

Most brand values are garbage Read More
Branding / Consumers & consumer behavior

Consumers are starting to feel better about the economy

April 20, 2022April 20, 2022 - by richmeyer - Leave a Comment

According to the latest research, consumers are starting to feel better about the economy as they feel inflation may have hit its peak. Still, brands need to be concerned when …

Consumers are starting to feel better about the economy Read More
Brand Fail / Branding

The auto industry has a major problem

April 14, 2022April 14, 2022 - by richmeyer - Leave a Comment

87% of American adults dislike something about purchasing a vehicle at a traditional car dealership. 87% of Americans dislike something about shopping at a traditional car dealership. 56% of Millennials …

The auto industry has a major problem Read More
Article/Report Summary / Branding / Consumers & consumer behavior / Economy

Inflation can kill your brand despite your best marketing efforts

April 8, 2022April 8, 2022 - by richmeyer - Leave a Comment

The 60% of U.S. consumers living paycheck to paycheck are already cutting back on purchases because of inflation. Americans have started buying less but will be buying less across more categories …

Inflation can kill your brand despite your best marketing efforts Read More
Branding / Commentary / Consumers & consumer behavior

Private label sales surge as consumers cut back

April 5, 2022April 5, 2022 - by richmeyer - Leave a Comment

Via the WSJ, “American consumers are starting to cut costs on mainstays from toothpaste to baby formula as inflation hits a swath of the economy that has thus far proven …

Private label sales surge as consumers cut back Read More

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