However beautiful the strategy, you should occasionally look at the results.
I had the chance to watch some qualitative research with consumers to measure their responses to rising prices in grocery stores. I have the topline findings with the CPG’s permission, …
Shoppers are angry at brands for price increases Read More
In February, the spending index for those age 65 and older rose above that of 45- to 64-year-olds, and was just 3.2 percentage points lower than the youngest group, which …
Don’t ignore older consumers Read More
New polling results published Monday show that most U.S. voters see corporate profiteering as a critical driver of inflation and support a federal crackdown on companies that are “unfairly” pushing …
Consumers see corporate profiteering as a driver of inflation Read More
Pandemic-related supply chain problems stretch the new-vehicle shortage into a second year, with near-empty dealer lots, sky-high prices, and months-long waits for new wheels. The prolonged disruption exposes fault lines …
The auto market is ripe for disruption Read More
Walmart Chief Financial Officer Brett Biggs said shoppers aren’t trading down to cheaper brands, buying smaller packages, or skipping over discretionary items — but they are paying attention to rising prices. …
What are customers doing about rising prices? Read More
55% of retailers plan to raise prices in 2022 to boost revenue amid an inflationary environment and ongoing supply chain issues, according to BDO’s 2022 Retail CFO Outlook Survey. “Retailers …
More than half of retailers raise prices and brands may suffer Read More
Virtually every nation in the world is struggling with skyrocketing inflation rates, though the rate is increasing higher in the US than in most countries. The United Kingdom, for example, reported a …
Brands profiteering from inflation Read More
Americans can expect far less federal aid in 2022 than in the early days of the pandemic — just as inflation hits record highs. The consumer price index, a key measure of …
Will consumers say “enough is enough”? Read More
Too much noise and too much data are causing distractions between brands and customers, and a lot of that noise. On top of this, the new buzzword that everyone is …
Data is getting in the way of marketing Read More
The latest branding doubletalk comes from Salsify and their research. According to them, consumers pay more for a brand they “trust.” Really? They also tell us that the “omnichannel” is …
The marketing buzzword hysteria Read More