However beautiful the strategy, you should occasionally look at the results.
For decades, private-label brands held a dreary spot in U.S. shopping aisles. They were the items consumers purchased only when forced: generic boxes, low prices, and doubts about quality. Not …
The Store-Brand Revolution Is Here—and It’s Bigger Than Inflation Read More
The consumer-branded world is changing. We’re entering an age where information is abundant, comparisons are instant, and artificial intelligence is becoming the world’s most influential shopping assistant. The question isn’t …
Are We Heading Into an Era Where Most Mainstream Brands Become Irrelevant? Read More
Inflation, subscription services, warehouse clubs, retailer loyalty programs, and AI-powered shopping tools have fundamentally changed how people make purchasing decisions. Consumers haven’t stopped spending—they’ve become remarkably efficient at spending. That’s …
Why Your Best Customers Aren’t Buying More—They’re Buying Smarter Read More
Many consumers have discovered something brands didn’t expect: they don’t perceive enough difference to justify paying more for nationally branded products. This has led to a significant shift in consumer …
Consumers Keep Choosing Private Label. Brands Still Think It’s About Price. Read More
Politics used to be something consumers discussed around the dinner table, at the office, or during election season. Today, it follows us everywhere—including into the brands we buy, the companies …
How Much of the Political Discourse Is Spilling Over to Brands? Read More
For much of the last several years, consumer packaged goods (CPG) companies have benefited from a relatively straightforward growth equation: raise prices, protect margins, and allow inflation to drive topline …
The End of Price-Led Growth: Why CPGs Must Shift to Demand-Led Growth Read More
One of the most common situations marketers face is when qualitative research tells them one thing while their quantitative data tell them something completely different. When that happens, many organizations …
When Your Qualitative Research Tells You One Thing But Your Data Tell You Something Else Read More
For years, it was the same story. Why are shoes so expensive? Tariffs. Why did my new TV cost more? Tariffs. Companies were quick to point the finger at import …
So, What Happens When Brands Get a Tariff Refund and Don’t Lower Prices? Read More
Every merchant launching a new product faces the same frustrating reality: traffic is easy to buy, but conversion is hard to earn. You can drive thousands of visitors to your …
Turning Browsers into Buyers: What Actually Drives Online Conversion Read More
There is a false assumption that most brands make: the need for a website. Websites were the primary gateway between brands and consumers. But Today that assumption deserves a serious …
Do All Consumer Product Brands Really Need a Website? Read More