The irrational consumer
Why do marketers continue to try and talk to consumers like they are rational people? That’s a question that we need to think about as consumers take out their anger …
The irrational consumer Read MoreBrand Fail
Consumers want a human brand
We hear it all the time, brands need to be more human, but how do marketers with information overload ensure their brands are more human?
Consumers want a human brand Read MoreP&G’s emphasis on digital falls flat
Unless you have been on a remote island it was hard to miss the news that P&G intends to shed more than half of its brands. According to P&G “some …
P&G’s emphasis on digital falls flat Read MoreIBM: Brand strategy wanted
Think of IBM for a second and what comes to mind? Once synonymous with computers, software and servers IBM’s CEO is demonstrating why some CEO’s are not cut out to …
IBM: Brand strategy wanted Read MoreApple: Where has your innovation gone?
The Apple acquisition of Beats shows that Apple is on a downward spiral as a brand. There I said it and before all you Apple zealots get your bowels in …
Apple: Where has your innovation gone? Read More90% of marketers are not trained in marketing performance and ROI
A new study has lambasted marketers’ financial skills and the marketing programs run by education providers, claiming that as many as 90% of marketers are not trained in marketing performance …
90% of marketers are not trained in marketing performance and ROI Read MoreCase Study: Bad Product Strategy
The popularity of capsule coffee systems like K-Cups and Nespresso is a marketing marvel. aGreen Mountain Coffee Roasters estimates that around 13% of all U.S. households have one of their …
Case Study: Bad Product Strategy Read MoreConsumer have ways of finding stuff out
Saya Weissman pointed out that while many brands decided to tweet Martin Luther King Jr. quotes in honor of the holiday — a move that itself can vary in tone …
Consumer have ways of finding stuff out Read More