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August 18, 2022

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Brand Fail

Brand Fail / Consumers & consumer behavior / Contrarian point of view

How much does your brand need digital?

December 18, 2015 - by richmeyer - Leave a Comment

Look in your pantry for a minute.  How many of those brands/products did you buy because of their digital marketing?  Probably very few, yet the self proclaimed experts are now …

How much does your brand need digital? Read More
Brand Fail / Social Media

Don’t just communicate with customers, make them brand loyalists

December 15, 2015December 15, 2015 - by richmeyer - 2 Comments.

Why do so many brands fail at social media ?  Because they usually have someone on the other end who is “just doing their job” rather than thinking of ways …

Don’t just communicate with customers, make them brand loyalists Read More
Brand Fail / Social Media

Social media can kill a brand

December 14, 2015 - by richmeyer - Leave a Comment

Social media is an essential customer service tool, but if you need to ensure that the person who is the voice of your brand online understands that the customer rules.

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Brand Fail

Brands that keep making mistakes

October 7, 2015 - by richmeyer - Leave a Comment

You would think in an era when everyone is talking about accountability that CEO’s would would be under more pressure to “get things right”. That isn’t the case for some iconic …

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Brand Fail / Digital Marketing Trends

The new era of digital marketing

August 17, 2015 - by richmeyer - 1 Comment

All marketing organizations evolve over time. Whether that change is successful in the long run depends on whether it’s planned or reactionary.  Above all, what’s needed is less reliance on …

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Article/Report Summary / Brand Fail / Consumers & consumer behavior / Content

Is pull marketing really viable?

March 24, 2015 - by richmeyer - Leave a Comment

Pull marketing, we keep hearing about it, but do consumers really have the time to interact with all the content and social media trying to pull them into brands?  My …

Is pull marketing really viable? Read More
Brand Fail / Consumers & consumer behavior / Digital Marketing Trends

Why do so many digital marketers fail?

March 23, 2015 - by richmeyer - Leave a Comment

I have just been reading some of the summaries from the latest gathering of digital marketing “stars” (in their own minds) at SXSW and it’s no wonder that there is …

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Brand Fail

Can marketing overcome a bad product strategy?

March 16, 2015 - by richmeyer - Leave a Comment

Marketing can’t make up for a bad product strategy and Keurig is finding that out that hard way.  The single serve coffee maker, owned by Green Mountain, has stumbled badly with the …

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Brand Fail / Consumers & consumer behavior / eCommerce

The Internet is broken

March 2, 2015 - by richmeyer - Leave a Comment

You would think, that as more people go online and use tablets, brands and marketers would understand that people don’t want to be interrupted and that the online experience should …

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Advertising / Brand Fail

Can anything save the ad industry?

February 16, 2015 - by richmeyer - Leave a Comment

More and more the ad industry is shooting themselves in the foot.  The latest arrow comes from an article in Adweek “The Future of Advertising Still Rests on the Art …

Can anything save the ad industry? Read More

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