However beautiful the strategy, you should occasionally look at the results.
Does it really matter how many social media followers you have or how many people actually saw your commercial? It depends but more research seems to indicate that the answer …
Are marketers too impressed with numbers? Read MoreLook in your pantry for a minute. How many of those brands/products did you buy because of their digital marketing? Probably very few, yet the self proclaimed experts are now …
How much does your brand need digital? Read MoreWhy do so many brands fail at social media ? Because they usually have someone on the other end who is “just doing their job” rather than thinking of ways …
Don’t just communicate with customers, make them brand loyalists Read MoreSocial media is an essential customer service tool, but if you need to ensure that the person who is the voice of your brand online understands that the customer rules.
Social media can kill a brand Read MoreYou would think in an era when everyone is talking about accountability that CEO’s would would be under more pressure to “get things right”. That isn’t the case for some iconic …
Brands that keep making mistakes Read MoreAll marketing organizations evolve over time. Whether that change is successful in the long run depends on whether it’s planned or reactionary. Above all, what’s needed is less reliance on …
The new era of digital marketing Read MorePull marketing, we keep hearing about it, but do consumers really have the time to interact with all the content and social media trying to pull them into brands? My …
Is pull marketing really viable? Read MoreI have just been reading some of the summaries from the latest gathering of digital marketing “stars” (in their minds) at SXSW, and it’s no wonder there is so much …
Why do so many digital marketers fail? Read MoreMarketing can’t make up for a bad product strategy and Keurig is finding that out that hard way. The single serve coffee maker, owned by Green Mountain, has stumbled badly with the …
Can marketing overcome a bad product strategy? Read More