The end of online ads?
Both P&G and Unilever have pulled back on their digital spending, materially reducing their budgets as well as the number of sites they buy on. Procter & Gamble and Unilever …
The end of online ads? Read MoreBrand Fail
Can a “toxic brand” be saved?
The Democrats, right now, are a toxic brand. Despite a President whose approval ratings are in the toilet, they can’t win any special elections. The brand is in deep trouble …
Can a “toxic brand” be saved? Read MoreThe biggest obstacle to marketing
It is perhaps the biggest obstacle to marketing and has set marketing back decades. It can delay implementation of effective consumer marketing programs for week or months. What am I …
The biggest obstacle to marketing Read MoreBoy, does Apple miss Steve Jobs
If you watched the Apple Keynote yesterday you witnessed why Apple’s best days are behind them. Apple executives still see themselves as celebrities and rather than lead with innovative products, …
Boy, does Apple miss Steve Jobs Read MoreIs branding dead?
Every year business magazines talk about the top brands but most of the brands on their list are in serious trouble. Coke and Pepsi, for example, are always on the …
Is branding dead? Read MoreSome brand experiences are beyond your control
Retailers are hurting for help. All over the country retailers are posting “help wanted” signs, but with our economy approaching full employment there aren’t many people who are willing to …
Some brand experiences are beyond your control Read MoreWhy your marketing is failing
There is a lot of money being wasted on ineffective marketing. Why? Too much data, too many meetings to try and understand the data and too many brands, allowing their …
Why your marketing is failing Read MoreToo busy with data to be bothered with facts.
According to the Type A Group 250 advertising people – about 70% agency and 30% marketers – were asked very basic questions about video viewing habits of consumers. Their ignorance …
Too busy with data to be bothered with facts. Read More10 biggest mistakes brands make with digital marketing
You would think that brands have the fundamentals of digital marketing down to a science, but our consulting group keeps seeing the same mistakes over and over. Here is a …
10 biggest mistakes brands make with digital marketing Read MoreNo, digital marketing is not dead
Click fraud, BOT’s and poor metrics are all casting a dark shadow on Internet marketing even though advertising is only one small part of online marketing. While social media is …
No, digital marketing is not dead Read More