IBM: Brand strategy wanted
Think of IBM for a second and what comes to mind? Once synonymous with computers, software and servers IBM’s CEO is demonstrating why some CEO’s are not cut out to …
Read MoreBrand Fail
Apple: Where has your innovation gone?
The Apple acquisition of Beats shows that Apple is on a downward spiral as a brand. There I said it and before all you Apple zealots get your bowels in …
Read More90% of marketers are not trained in marketing performance and ROI
A new study has lambasted marketers’ financial skills and the marketing programs run by education providers, claiming that as many as 90% of marketers are not trained in marketing performance …
Read MoreCase Study: Bad Product Strategy
The popularity of capsule coffee systems like K-Cups and Nespresso is a marketing marvel. aGreen Mountain Coffee Roasters estimates that around 13% of all U.S. households have one of their …
Read MoreConsumer have ways of finding stuff out
Saya Weissman pointed out that while many brands decided to tweet Martin Luther King Jr. quotes in honor of the holiday — a move that itself can vary in tone …
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