41x1pBmfv0L._SY344_BO1,204,203,200_What’s different about today’s business environment – in what can be termed the “Internet Century”? Power has shifted to the consumer and entry barriers to almost every industry that exists have melted away. And within companies, individuals and small teams can have a massive impact.

contentmarketingWith traditional marketing, you use ads and sales messages to try and attract prospective customers. Content marketing (CM) is where instead of interrupting people, you put high quality content out into the marketplace for prospective customers to find. Your help people do what they’re trying to do with no strings attached. The idea is prospects will then buy more of what you have to offer because it helps them achieve their goals.

middleclassIn 1971, the middle class included 61 percent of Americans. Today we see only 51 percent in the middle income tiers.  In short, the middle class has changed.  If I had to sum up what separates the middle class from those classes above and below, I’d have to say it’s about lifestyle and a word marketers love and fear: discretion. The middle class has the economic flexibility to make choices, but its members understand that trade-offs must be made and are forced to consider the impacts.