A common sense approach to web usability
The principles of good web design are “just common sense” and you can learn to apply them. A great website must have usability, in that it must work for customers, …
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The “Membership Economy”
Many of the heavy hitters of the corporate world – like Apple, Amazon and just about every big start-up around – are busy at present changing their business models from …
Read MoreHow Google Works
What’s different about today’s business environment – in what can be termed the “Internet Century”? Power has shifted to the consumer and entry barriers to almost every industry that exists …
Read MoreEpic Content Marketing
With traditional marketing, you use ads and sales messages to try and attract prospective customers. Content marketing (CM) is where instead of interrupting people, you put high quality content out …
Read MoreChanging demographics: the shrinking middle-class, mom’s & dads
In 1971, the middle class included 61 percent of Americans. Today we see only 51 percent in the middle income tiers. In short, the middle class has changed. If I …
Read MoreMarketing execution is the best strategy
POST SUMMARY: The key to success today is not how many good ideas you have but how many you manage to execute.
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