However beautiful the strategy, you should occasionally look at the results.
According to Sprout Social “people actually want brands to engage in these conversations and communicate their values”. What a load of pure bullshit.
No, people don’t want brands to take a stand on important issues Read More[inlinetweet prefix=”” tweeter=”” suffix=””]The share of Americans who use social media as their primary source of political news and information is rising fast but remains relatively small[/inlinetweet]. Only 14 percent …
Please stop! People don’t want a social media relationship with your brand Read MoreOnce again the media is spewing its bullshit. By turning events into “crises” the media draws attention to itself, and earns a nice little profit from the increased viewership/listenership/readership.
Black Friday propaganda Read MoreWhen it comes to internet headlines we’re easily impressed, mislead, and bullied by sneaky or irrelevant data, meaningless charts, fast talking metrics monkeys, and cement-head marketing mavens who know even less than we …
The eCommerce lies Read MoreIn the hard sciences, research is reasonably reliable because it measures things. In the soft (social) sciences, research is often not about measuring things, but about asking questions. In other …
Research is not facts Read MoreMen are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock. Men looked at the ads for 0.4 seconds longer than females (0.9 …
Has “common sense” marketing left the room? Read MoreA study, done by Mr. Grayson and Mathew Isaac, a professor at Seattle University, and published in April in the Journal of Consumer Research, surveyed 400 participants regarding 20 common …
Northwestern University marketing professor gets it wrong Read MoreAd blockers are appearing everywhere and are now available for desktop as well as mobile browsers. The IAB recently conducted research and according to their report consumers would be willing …
IAB on ad blockers: Good research or biased? Read MoreYou have to be careful when downloading white papers from the Internet as most are disguised to try and sell you on a new service. The latest is a report …
Simply Measured “State of Social Marketing” report an embarrassment Read MoreeMarketer believes the conversation about social and TV will change. For buyers who want the best way to reach their audience, the growing video businesses of Facebook, Instagram, Twitter and …
No, TV budgets won’t be shifting to social Read More