Black Friday propaganda
Once again the media is spewing its bullshit. By turning events into “crises” the media draws attention to itself, and earns a nice little profit from the increased viewership/listenership/readership.
Read MoreBad Research
The eCommerce lies
When it comes to internet headlines we’re easily impressed, mislead, and bullied by sneaky or irrelevant data, meaningless charts, fast talking metrics monkeys, and cement-head marketing mavens who know even less than we …
Read MoreResearch is not facts
In the hard sciences, research is reasonably reliable because it measures things. In the soft (social) sciences, research is often not about measuring things, but about asking questions. In other …
Read MoreHas “common sense” marketing left the room?
Men are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock. Men looked at the ads for 0.4 seconds longer than females (0.9 …
Read MoreNorthwestern University marketing professor gets it wrong
A study, done by Mr. Grayson and Mathew Isaac, a professor at Seattle University, and published in April in the Journal of Consumer Research, surveyed 400 participants regarding 20 common …
Read MoreIAB on ad blockers: Good research or biased?
Ad blockers are appearing everywhere and are now available for desktop as well as mobile browsers. The IAB recently conducted research and according to their report consumers would be willing …
Read MoreSimply Measured “State of Social Marketing” report an embarrassment
You have to be careful when downloading white papers from the Internet as most are disguised to try and sell you on a new service. The latest is a report …
Read MoreNo, TV budgets won’t be shifting to social
eMarketer believes the conversation about social and TV will change. For buyers who want the best way to reach their audience, the growing video businesses of Facebook, Instagram, Twitter and …
Read MoreResearch comes with risks
All over the Internet you’re sure to find free reports, charts and graphs along with online media organizations trying to sell you research reports. While some of these reports aren’t …
Read MoreA few thoughts on Forrester…
Forrester, the respected market research company, has a history of releasing reports that cast Facebook in a bad light in the eyes of advertisers. Forrester’s Nate Elliott says Facebook’s move …
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