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February 2, 2023

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Bad Research

Bad Research

No, people don’t want brands to take a stand on important issues

January 16, 2018 - by richmeyer - Leave a Comment

According to Sprout Social “people actually want brands to engage in these conversations and communicate their values”.  What a load of pure bullshit.

No, people don’t want brands to take a stand on important issues Read More
Bad Research / Social Media

Please stop! People don’t want a social media relationship with your brand

December 8, 2017 - by richmeyer - Leave a Comment

[inlinetweet prefix=”” tweeter=”” suffix=””]The share of Americans who use social media as their primary source of political news and information is rising fast but remains relatively small[/inlinetweet]. Only 14 percent …

Please stop! People don’t want a social media relationship with your brand Read More
Bad Research / Commentary / Consumers & consumer behavior

Black Friday propaganda

November 25, 2017 - by richmeyer - Leave a Comment

Once again the media is spewing its bullshit. By turning events into “crises” the media draws attention to itself, and earns a nice little profit from the increased viewership/listenership/readership.

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Bad Research / Commentary

The eCommerce lies

November 24, 2017 - by richmeyer - Leave a Comment

When it comes to internet headlines we’re easily impressed, mislead, and bullied by sneaky or irrelevant data, meaningless charts, fast talking metrics monkeys, and cement-head marketing mavens who know even less than we …

The eCommerce lies Read More
Bad Research / Book Excerpt and Review

Research is not facts

November 20, 2017 - by richmeyer - Leave a Comment

In the hard sciences, research is reasonably reliable because it measures things. In the soft (social) sciences, research is often not about measuring things, but about asking questions. In other …

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Bad Research

Has “common sense” marketing left the room?

August 2, 2017 - by richmeyer - Leave a Comment

Men are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock.  Men looked at the ads for 0.4 seconds longer than females (0.9 …

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Bad Research / Consumers & consumer behavior

Northwestern University marketing professor gets it wrong

July 31, 2017 - by richmeyer - Leave a Comment

A study, done by Mr. Grayson and Mathew Isaac, a professor at Seattle University, and published in April in the Journal of Consumer Research, surveyed 400 participants regarding 20 common …

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Advertising / Bad Research

IAB on ad blockers: Good research or biased?

July 27, 2016 - by richmeyer - Leave a Comment

Ad blockers are appearing everywhere and are now available for desktop as well as mobile browsers.  The IAB recently conducted research and according to their report consumers would be willing …

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Article/Report Summary / Bad Research

Simply Measured “State of Social Marketing” report an embarrassment

July 18, 2016 - by richmeyer - Leave a Comment

You have to be careful when downloading white papers from the Internet as most are disguised to try and sell you on a new service.  The latest is a report …

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Article/Report Summary / Bad Research

No, TV budgets won’t be shifting to social

May 24, 2016 - by richmeyer - 1 Comment

eMarketer believes the conversation about social and TV will change. For buyers who want the best way to reach their audience, the growing video businesses of Facebook, Instagram, Twitter and …

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