However beautiful the strategy, you should occasionally look at the results.
Social media are not the powerful and persuasive marketing force many companies hoped they would be. When Gallup asked more than 18,000 consumers about the influence of social media on …
Majority of consumers not influenced by social media Read MoreIn a survey, [inlinetweet prefix=”” tweeter=”” suffix=”null”]only 3 percent of survey respondents said they were realizing the full revenue potential of their customers[/inlinetweet], with almost half (47 percent) saying they …
Marketers not realizing customer revenue potential Read MoreThere is a lot of talk about content marketing, but what about a content strategy? The sad reality is that users don’t have the time read all the content marketers want them …
What do users want in content? Read MoreCustomers are buying less from current providers, always keeping one eye open for something new. Out of the downturn, consumer spending across most major industries and key markets has been growing …
Consumers always looking to dump brands Read MoreA PWC study shows that over the past 15 years, brands that consumers consider “leader brands” have grown in value at nearly five times the rate of the average S&P …
A “leader” brand has a lot of brand equity Read MoreConsumer generated content (CGC) has grown and expanded into different types of content: photos, videos, questions, chats, and more. Essentially, we are in an era of “mistrust” of anything and …
Millennial trust each other over brands Read MoreIn Q2 2014 there were approximately 144 million monthly active adblock users globally (4.9% of all internet users); a number which has increased 69% over the previous 12 months. You …
Adblocking software increasing dramatically Read MorePull marketing, we keep hearing about it, but do consumers really have the time to interact with all the content and social media trying to pull them into brands? My …
Is pull marketing really viable? Read More