Marketers think they are effective at customer engagement, but consumers think they could do better. Data shows that while marketers see the value and importance of consumer and customer engagement, they simply aren’t hitting the mark.
According to a Nielsen Catalina study the most important element of any ad is…creative. However, you should remember that[inlinetweet prefix=”” tweeter=”” suffix=””] TV commercials that “entertain us” might have great recall, but won’t necessarily turn your prospects into customers.[/inlinetweet]
[inlinetweet prefix=”” tweeter=”” suffix=””]It’s estimated that programmatic advertising will account for 80 percent of all digital display advertising in 2017[/inlinetweet].Yet,, recent headlines and pronouncements by leading brand marketers highlight the significant limitations and potential pitfalls of programmatic.. Among other issues, this technology–driven ad buying process has resulted in notable,, image–sensitive ads for brands appearing within or alongside offensive rich media content, fake news,, as well as non–contextual and inappropriate online channels.
In 2005, in a historic first,[inlinetweet prefix=”” tweeter=”” suffix=””] women “under the age of 30” in the biggest U.S. cities surpassed men “in earning power.[/inlinetweet]” Across the globe, women are faring better than men in employment trends. In Brazil and the U.S., for example, far more men than women are out of work. [inlinetweet prefix=”” tweeter=”” suffix=””]Even in higher education, women are “outpacing” men, achieving 140 bachelor degrees for every 100 that men attain.[/inlinetweet] From 1969 to 2000, the number of female graduates increased 157%, but the number of male graduates increased only 39%. As a result of such advances, women are gaining prominence in the global marketplace as new “economic powerhouses.”
A study, conducted by Bain & Company, along with the Harvard Business School, shows that, “Increasing customer retention rates by 5% increases profits by 25% to 95%.” The study reveals some other notable facts about customer retention:
- [inlinetweet prefix=”” tweeter=”” suffix=””]Customers are likely to spend more money with companies they’ve already done business with[/inlinetweet]
- [inlinetweet prefix=”” tweeter=”” suffix=””]Average consumers are likely to refer three other people to a site after just one purchase[/inlinetweet]
- [inlinetweet prefix=”” tweeter=”” suffix=””]Businesses need to retain customers for at least 12 to 18 months to break even on their investment[/inlinetweet]
Meredith’s new proprietary study designed to help marketers understand the buying behavior and decision-making processes of women by category (beauty, food, home) through the lens of life stages and the use of technology.
Marketers’ tectonic shift toward customer experience is having a ripple effect on roles within the marketing department. Over the past 12–18 months, [inlinetweet prefix=”” tweeter=”” suffix=””]61% of marketers say they’ve become more focused on evolving from a traditional marketing structure to roles aligned with a customer journey strategy[/inlinetweet]. Recent years have introduced a slew of new positions, ranging from “customer experience analyst” to “lifecycle marketing manager.”
Only a quarter of all respondents, in a survey, globally are satisfied with their experience participating in research, indicating researchers lack of prioritizing the respondent experience shows through to respondents.