SUMMARY: Later this year, Apple’s App Store will help users understand an app’s privacy practices before they download the app. Developers are expected to understand not only what data their app may collect, but also how it’s ultimately used. Facebook is so upset at this they are running full-page ads in newspapers. Do consumers really care and how will this affect brand marketers?

Apple vs. Facebook on privacy, does the public care?

SUMMARY: (VIEO DESIGN) According to recent consumer surveys, digital advertising doesn’t exactly have the best rep. Pop-ups interrupt the browsing experience at every turn. Creepy remarketing stalks you with the same display ad everywhere you go. Autoplaying videos embarrass you in waiting rooms and on buses. You can hardly read a news article without having to scroll past a dozen ads and accidentally clicking on one of them.

The Internet is broken and brands don’t get it