SUMMARY: Later this year, Apple’s App Store will help users understand an app’s privacy practices before they download the app. Developers are expected to understand not only what data their app may collect, but also how it’s ultimately used. Facebook is so upset at this they are running full-page ads in newspapers. Do consumers really care and how will this affect brand marketers?
SUMMARY: (VIEO DESIGN) According to recent consumer surveys, digital advertising doesn’t exactly have the best rep. Pop-ups interrupt the browsing experience at every turn. Creepy remarketing stalks you with the same display ad everywhere you go. Autoplaying videos embarrass you in waiting rooms and on buses. You can hardly read a news article without having to scroll past a dozen ads and accidentally clicking on one of them.
SUMMARY: New privacy rules are taking effect as third party cookies say goodbye to targeted marketing at a time when brands are throwing more money into digital marketing.
WHAT YOU NEED TO KNOW: More CPG brands are allocating more money to digital advertising but unless they invest in ad creative and website usability the money is being wasted.
WHAT? Consumers today are bombarded with so much information you have to grab their attention quickly. In fact, you really only have 3-seconds or less. Online ads need to be created for the sites in which they will appear and different messages should be tested.
QUICK READ: According to the World Federation of Advertisers, a trade body that covers 90 percent of the world’s advertising spending a third of the world’s biggest brands will suspend spending on social media or are likely to do so. Think it will last?
QUICK READ: Some brands understand that this is a time to give back to the community rather than use the pandemic as a marketing position. Consumers will remember and some a lot of brands are going to be left sitting on the shelf because they thought about profits first.
QUICK IDEA: You don’t need a huge marketing budget to launch a new brand today. Social media offers start-ups a wealth of opportunities to reach new audiences and sell your product(s).