Marketers are sharpening their focus in 2014. They are building smarter, more effective strategies and teams that will drive the best possible results driven by the need to show that marketing can drive business objectives. According to a study from Conversant personalization is driving marketing, but is that true for all products?
So let me ask you a question; Did any of the Super Bowl spots make you want to consider or to become a customer of the brands advertised ? Probably not, but once again we’re talking about Super Bowl commercial winners and losers when the real winners are the ones that actually add to the brands’ bottom line.
Here come the ratings for the Super Bowl commercials, but according to a recent article in Ad Age 80% of Super Bowl spots don’t sell product. So can emotional branding really work ?
The $4 million advertisers spend for a 30-second Big Game ad actually buys a much bigger chance that their ads won’t work, according to the Tucson, Ariz.-based firm. In general, Communicus has found about 60% of ads it tests don’t increase purchase or purchase intent. But let’s be honest here, an ad on the Super Bowl is more about ego’s than driving brand objectives.
McKinsey: ￼￼￼￼￼￼￼￼￼￼￼￼It’s a postholiday tradition up there with returning unwanted gifts and vowing to exercise more: spending a few hours cleaning out your e-mail inbox. If you’re wondering why marketers seem intent on e-mailing you more and more, there’s a simple explanation: it works. E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. That’s because 91 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.
Yesterday 17 teams were still in the running for a playoff spot but advertisers don’t seem to care. Rather than some fresh good commercials there was more of the same old garbage to the point that some of my friends, who love the NFL, recorded games so they could skip over the commercials. If you want to understand why so many people are disconnecting from TV look no further than repetition of commercials and programming full of reruns and even more commercials.