However beautiful the strategy, you should occasionally look at the results.
You’ve seen the statistics regarding online ad fraud. They’re staggering because media agencies and marketers have allowed it to happen. Online ad fraud could be eliminated by having your agency …
Is digital marketing broken? Read More
83% of consumers say rising inflation has affected their spending, 69% are concerned about their finances, and 51% say they have unstable household incomes. How can brands convince consumers that …
Where does branding go now? Read More
The Standard Media Index data earlier this week confirmed what most know. We’re in an ad recession, having just experienced the sixth consecutive month of declining ad spending in the …
We’re in an ad recession Read More
Our attention is valuable, but it’s limited, and it is being depleted. Everyone from advertisers to politicians to newspapers to social media giants wants our attention. For a long time, …
What’s the next battleground in the fight for consumers’ attention Read More
Online sales on Black Friday set a record with over $9 billion. eCommerce is still doing very well, but Amazon, the leader, is challenged as they continue to make more …
Amazon shopping ads are disguised as real results Read More
A long era of growth in social media advertising has come to an abrupt halt, and Wall Street is noticing. US advertisers are on track to spend $65.3bn on networks …
The beginning of the end for social media? Read More
Data. There’s a vast issue over who owns your data and what they’re doing with it, but we don’t understand what data is being collected and how it’s being used. …
Here’s the truth about your data Read More
The vast majority of digital advertising is not being viewed at all, with many marketers failing to apply practical techniques learned from print and out-of-home to the channel. For every …
Admit it, banner ads are a waste of money Read More
(Business Insider) Inflation is changing everything about how Americans grocery shop, from what stores they visit to the brands they buy and how frequently they shop, and no amount of …
There’s a storm coming for most brands Read More
(Harvard Business Review) As consumers are spending most of their waking hours online, it seems they are becoming increasingly numb to conventional digital advertising and engagement. A HubSpot survey found that 57% of …
Ignoring TV is a huge mistake for advertisers Read More