The Shifting Landscape: Do People Still Pay Attention to TV Commercials in an Era of Multitasking?

One of the perennial questions for advertisers and marketers remains: Are people still paying attention to television commercials? With the rise of multitasking behaviors and the proliferation of alternative entertainment …

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Navigating the Fractured Media Landscape: Strategies for Modern Marketers

The media landscape has become increasingly fragmented, presenting both opportunities and challenges for marketers. With the proliferation of online platforms, social media channels, streaming services, and traditional outlets, consumers have …

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