However beautiful the strategy, you should occasionally look at the results.
Consumers do multitask during TV commercials. A study by TiVo found that 62% of viewers multitask during commercials, and only 23% watch them all the way through.
Consumers Multitask During Commercials: What Advertisers Need to Know Read More
The use of online ad blockers has been on the rise in recent years, as more and more people become frustrated with the intrusive and often malicious nature of online …
Defending Your Digital Space: The Rise and Impact of Online Ad Blockers Read More
Online ad fraud is a significant issue. Most ad fraud falls into three buckets — fraudulent audiences, websites, or clicks. Ad fraud is one of the largest frauds in the …
Unmasking the Hidden Threat: The Escalating Battle Against Online Ad Fraud” Read More
Consumers’ attention to online ads can vary significantly depending on various factors. While some consumers may pay close attention to online ads, others may actively ignore or block them. Here …
Unveiling the Consumer’s Gaze: Do Online Ads Capture Attention or Go Unnoticed? Read More
The frequency at which brands run the same TV commercials can vary depending on several factors, including the brand’s marketing objectives, budget, target audience, and the nature of the product …
Ad Frequency and Fatigue Read More
Consumer trust in advertising can vary significantly depending on various factors. While some consumers may trust advertising to a certain extent, others may approach it with skepticism. Here are a …
Do consumers trust advertising? Read More
Advertising could be one of the casualties of tightening marketing budgets. The average digital marketing spend increased by only 8.8% YoY, a 45% drop from the 15% jump seen last …
Hype and headlines are not research Read More
SUMMARY: Fast Company said digital advertising is not dead. That’s not true, but it is on life support. “The most prominent factor is the backlash against the current data-centric advertising …
Is digital advertising dead? Read More
Global omnichannel communication company surveyed 1,000 U.S. residents ages 18 and found 52% thought a Super Bowl ad would be a successful use of a brand’s marketing budget but said …
Super Bowl ads cost too much and don’t drive sales Read More
You’ve seen the statistics regarding online ad fraud. They’re staggering because media agencies and marketers have allowed it to happen. Online ad fraud could be eliminated by having your agency …
Is digital marketing broken? Read More