SUMMARY: There are currently around 103 million people over the age of 50 in the United States–75 million are baby boomers (ages ~55–74) and 28 million are from the silent generation (ages ~75+), making this one of the largest consumer demographics. Boomers+ are defying traditional stereotypes. They are more active than past senior generations and they see themselves as younger.

Don’t call older consumers <i>“senior”</i>

SUMMARY: Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9th Annual Ad Outlook report. Most disheartening is the continued use of Facebook and programmatic online ads.

Media buyers predict double-digit online ad spending increases