However beautiful the strategy, you should occasionally look at the results.
The latest branding doubletalk comes from Salsify and their research. According to them, consumers pay more for a brand they “trust.” Really? They also tell us that the “omnichannel” is …
The marketing buzzword hysteria Read More
The Super Bowl TV ads are sold out to the tune of $6.5 million for a thirty-second spot. Anything at $6 million or above would represent a new high-water mark …
The futility of Super Bowl TV ads Read More
Joe Nocera in today’s Times says, “here’s an inconvenient truth about all the effort that has gone into creating and enforcing digital privacy safeguards: When it comes to the most …
Internet users don’t care about privacy? Read More
Amazon’s. ad business has multiplied over the last few years, topping $30 billion in the trailing 12 months. Meta Platform’s Facebook and Alphabet’s Google have become central to conversations about a digital …
Amazon the new search engine for shopping Read More
Between 31% and 43% of consumers rejected being included in a target segment defined by probable age and gender to location tracking and online behavior. A majority would accept inclusion …
Advertising continues to change yet remain the same Read More
With one billion monthly active users, TikTok is in the upper echelon of social media apps. Users feel like they can be themselves on TikTok, which could contribute to its …
TikTok exploding in popularity Read More
There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a company. One of the ways that brands on the app share content with …
Is Instagram right for your brand? Read More
The 2021 cost of digital ad fraud worldwide was estimated at 65 billion U.S. dollars. … It is also double the value of fraudulent transactions made by payment cards worldwide. It …
Online ad fraud is stealing your budget Read More
Bob Hoffman, via his newsletter, said, “the advertising and marketing industries had a dream. The dream was that interactive media would revolutionize advertising and make it far more engaging, relevant, …
Online advertising is in trouble…deep trouble Read More
Global advertising spending will grow 22.5% to $763.2 billion this year, excluding U.S. political ad spending, according to the latest forecast from GroupM, which houses the media-buying agencies and data …
Let’s face it..most advertisers are just plain stupid Read More