However beautiful the strategy, you should occasionally look at the results.
SUMMARY: This season’s Super Bowl TV spots are already sold out, with some spots going for over $6 million. The real question, however, is will these spots actually sell products …
Super Bowl ads already sold out, and the power of TV spots Read More
SUMMARY: According to the Financial Times, “advertising is a tempting place to start for finance directors on the hunt for cost savings. But even as makers of some of the …
Don’t cut marketing or advertising budgets Read More
SUMMARY: 42.7% of internet users worldwide report using an ad blocker. And the technology has expanded beyond the desktop. Ad-blocking software for mobile devices and tablets is now widely available. …
Are fewer people annoyed with online ads? Read More
SUMMARY: The ad industry gathered at Canned to pat themselves on the back with over 700 awards. Notably missing were brand marketers who are being asked to demonstrate the ROI …
To ad agencies, it’s just a business Read More
SKIMMERS POINTS: Supply chain restraints are leading to shortages to of a lot of products including gadgets, cars and bikes. Some automobile dealers are asking full sticker price on new …
Consumers are ready to spend but they’re finding higher prices and product shortages Read More
KEY POINTS: We are living in a fantasyland—a fantasyland in which people want to engage with our “content”. Procter & Gamble, the world’s largest advertiser, recently established its own database …
Marketing & Advertising delusions Read More
WHAT’S UP? “Board To Death,” a new report from Bango, reported that corporate CEOs have issues buying into digital Marketing tactics, specifically social media marketing. The report found that 62% …
Marketers’ losing CEOs with social media marketing Read More
QUICK READ: According to the Ad Contrarian “the ISBA found that only 12% of ad dollars tossed into the programmatic were traceable end-to-end. With over $300 billion invested annually in …
Programmatic ads are ripping you off Read More
QUICK READ: According to different polls, most brands are shifting more money into digital marketing when people are starting to go shopping again at local retailers. The reason? Because the …
Are marketers really this stupid? Read More
QUICK DIVE: For the past three years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies and Agencies operate and work together. Setup surveyed over …
The agency-brand relationship is changing Read More