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September 27, 2023

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Consumers Multitask During Commercials: What Advertisers Need to Know

May 21, 2023May 21, 2023 - by richmeyer - Leave a Comment

Consumers do multitask during TV commercials. A study by TiVo found that 62% of viewers multitask during commercials, and only 23% watch them all the way through.

Consumers Multitask During Commercials: What Advertisers Need to Know Read More
Advertising / Online branding & marketing

Defending Your Digital Space: The Rise and Impact of Online Ad Blockers

May 21, 2023May 21, 2023 - by richmeyer - Leave a Comment

The use of online ad blockers has been on the rise in recent years, as more and more people become frustrated with the intrusive and often malicious nature of online …

Defending Your Digital Space: The Rise and Impact of Online Ad Blockers Read More
Advertising / Commentary / Online branding & marketing

Unmasking the Hidden Threat: The Escalating Battle Against Online Ad Fraud”

May 17, 2023May 17, 2023 - by richmeyer - Leave a Comment

Online ad fraud is a significant issue. Most ad fraud falls into three buckets — fraudulent audiences, websites, or clicks. Ad fraud is one of the largest frauds in the …

Unmasking the Hidden Threat: The Escalating Battle Against Online Ad Fraud” Read More
Advertising

Unveiling the Consumer’s Gaze: Do Online Ads Capture Attention or Go Unnoticed?

May 17, 2023May 17, 2023 - by richmeyer - Leave a Comment

Consumers’ attention to online ads can vary significantly depending on various factors. While some consumers may pay close attention to online ads, others may actively ignore or block them. Here …

Unveiling the Consumer’s Gaze: Do Online Ads Capture Attention or Go Unnoticed? Read More
Advertising

Ad Frequency and Fatigue

May 11, 2023May 11, 2023 - by richmeyer - Leave a Comment

The frequency at which brands run the same TV commercials can vary depending on several factors, including the brand’s marketing objectives, budget, target audience, and the nature of the product …

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Advertising / Consumers & consumer behavior

Do consumers trust advertising?

May 9, 2023May 9, 2023 - by richmeyer - Leave a Comment

Consumer trust in advertising can vary significantly depending on various factors. While some consumers may trust advertising to a certain extent, others may approach it with skepticism. Here are a …

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Advertising / Analytics / Commentary

Hype and headlines are not research

March 30, 2023March 30, 2023 - by richmeyer - Leave a Comment

Advertising could be one of the casualties of tightening marketing budgets. The average digital marketing spend increased by only 8.8% YoY, a 45% drop from the 15% jump seen last …

Hype and headlines are not research Read More
Advertising / Article/Report Summary / Commentary / Contrarian point of view / Digital Marketing Trends

Is digital advertising dead?

February 15, 2023February 15, 2023 - by richmeyer - 1 Comment

SUMMARY: Fast Company said digital advertising is not dead. That’s not true, but it is on life support. “The most prominent factor is the backlash against the current data-centric advertising …

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Advertising

Super Bowl ads cost too much and don’t drive sales

February 5, 2023February 5, 2023 - by richmeyer - Leave a Comment

Global omnichannel communication company surveyed 1,000 U.S. residents ages 18 and found 52% thought a Super Bowl ad would be a successful use of a brand’s marketing budget but said …

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Advertising / Analytics / Contrarian point of view / SEO

Is digital marketing broken?

January 23, 2023January 23, 2023 - by richmeyer - Leave a Comment

You’ve seen the statistics regarding online ad fraud. They’re staggering because media agencies and marketers have allowed it to happen. Online ad fraud could be eliminated by having your agency …

Is digital marketing broken? Read More

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