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June 29, 2022

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Advertising / Analytics / SEO

Amazon the new search engine for shopping

January 30, 2022January 30, 2022 - by richmeyer - Leave a Comment

Amazon’s. ad business has multiplied over the last few years, topping $30 billion in the trailing 12 months. Meta Platform’s Facebook and Alphabet’s Google have become central to conversations about a digital …

Amazon the new search engine for shopping Amazon the new search engine for shopping Read More
Advertising

Advertising continues to change yet remain the same

January 26, 2022January 26, 2022 - by richmeyer - Leave a Comment

Between 31% and 43% of consumers rejected being included in a target segment defined by probable age and gender to location tracking and online behavior. A majority would accept inclusion …

Advertising continues to change yet remain the same Advertising continues to change yet remain the same Read More
Advertising / Social Media

TikTok exploding in popularity

January 22, 2022January 22, 2022 - by richmeyer - Leave a Comment

With one billion monthly active users, TikTok is in the upper echelon of social media apps. Users feel like they can be themselves on TikTok, which could contribute to its …

TikTok exploding in popularity TikTok exploding in popularity Read More
Advertising / Digital Marketing Trends / Social Media

Is Instagram right for your brand?

January 13, 2022January 13, 2022 - by richmeyer - Leave a Comment

There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a company. One of the ways that brands on the app share content with …

Is Instagram right for your brand? Is Instagram right for your brand? Read More
Advertising

Online ad fraud is stealing your budget

January 8, 2022January 8, 2022 - by richmeyer - Leave a Comment

The 2021 cost of digital ad fraud worldwide was estimated at 65 billion U.S. dollars. … It is also double the value of fraudulent transactions made by payment cards worldwide. It …

Online ad fraud is stealing your budget Online ad fraud is stealing your budget Read More
Advertising

Online advertising is in trouble…deep trouble

January 2, 2022January 2, 2022 - by richmeyer - Leave a Comment

Bob Hoffman, via his newsletter, said, “the advertising and marketing industries had a dream. The dream was that interactive media would revolutionize advertising and make it far more engaging, relevant, …

Online advertising is in trouble…deep trouble Online advertising is in trouble…deep trouble Read More
Advertising / Brand Fail

Let’s face it..most advertisers are just plain stupid

December 19, 2021December 19, 2021 - by richmeyer - Leave a Comment

Global advertising spending will grow 22.5% to $763.2 billion this year, excluding U.S. political ad spending, according to the latest forecast from GroupM, which houses the media-buying agencies and data …

Let’s face it..most advertisers are just plain stupid Let’s face it..most advertisers are just plain stupid Read More
Advertising

Wal*Mart taking on Amazon.com

November 20, 2021November 20, 2021 - by richmeyer - Leave a Comment

SUMMARY: Wal*Mart is building a fast-growing advertising business called Connect, which could generate $2bn of operating profit—8% of last year’s total—by 2025. And it is delving into fintech, precisely placing …

Wal*Mart taking on Amazon.com Wal*Mart taking on Amazon.com Read More
Advertising / Analytics / Facebook

Is Apple really costing Facebook billions?

November 7, 2021November 7, 2021 - by richmeyer - Leave a Comment

SUMMARY: Apple’s decision to change the privacy settings of iPhones caused an estimated $9.85bn of revenues to evaporate in the second half of this year at Snap, Facebook, Twitter and …

Is Apple really costing Facebook billions? Is Apple really costing Facebook billions? Read More
Advertising / Digital Marketing Trends / eCommerce / ROI

eMail purchases at least three times that of social media

October 29, 2021October 29, 2021 - by richmeyer - 1 Comment

 SUMMARY: 91 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of …

eMail purchases at least three times that of social media eMail purchases at least three times that of social media Read More

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