Social media is sooo over
Fred Wilson says “the social media phase of the Internet ended” in 2014. In a post looking back at what happened in 2014, he says social media is pretty much …
Social media is sooo over Read MoreAdvertising
Consumers to brands: Stop irrelevant ads!
96% of consumers acknowledge having received mistargeted promotional information and 94% have taken steps to break off communication, including automatically deleting emails, unsubscribing from lists and never visiting the site …
Consumers to brands: Stop irrelevant ads! Read MoreMetrics of online ads questionable at best
In recent years the various participants in the online ad industry have bickered over “viewability”: webpages are usually bigger than the screens they are viewed on, so if a reader sees …
Metrics of online ads questionable at best Read MoreConsumers CAN get satisfaction!
I can’t get no, I can’t get no satisfaction; When I’m drivin‘ in my car And that man comes on the radio And he’s tellin‘ me more and more About …
Consumers CAN get satisfaction! Read MoreSocial media have made brands less significant
Via HBR: As a central feature of their digital strategy, companies made huge bets on what is often called branded content. The thinking went like this: Social media would allow …
Social media have made brands less significant Read More
The ad industry is woefully broken
A lot of advertisers blew a lot of money on Super Bowl ads yesterday clearly showing that the ad industry is broken and that agencies can still talk marketers into wasting …
The ad industry is woefully broken Read MoreCommercials are meant to sell, not entertain
If you watched the NFL playoffs, [inlinetweet prefix=”” tweeter=”” suffix=”null”]how many of those commercials actually made you want to buy the product advertised? [/inlinetweet] The ad industry continues on a path towards …
Commercials are meant to sell, not entertain Read MoreReaching Today’s Boomers & Seniors Online
The Internet is an everyday part of boomers’ and seniors’ lives; it is the top source for gathering information on topics of interest, outpacing TV and print media by a …
Reaching Today’s Boomers & Seniors Online Read MoreDisconnect between awareness and conversion
Awareness, of most brands and products, is not going to lead to conversion. You may be aware of the new Kia but when it comes time to buy a new …
Disconnect between awareness and conversion Read MoreHow brands killed social media marketing
Mike Proulx at Ad Age says “social media marketing is now advertising. It’s largely a media planning and buying exercise — emphasizing viewed impressions. Brands must pay if they really …
How brands killed social media marketing Read More