However beautiful the strategy, you should occasionally look at the results.
The Internet is an everyday part of boomers’ and seniors’ lives; it is the top source for gathering information on topics of interest, outpacing TV and print media by a …
Reaching Today’s Boomers & Seniors Online Read MoreAwareness, of most brands and products, is not going to lead to conversion. You may be aware of the new Kia but when it comes time to buy a new …
Disconnect between awareness and conversion Read MoreMike Proulx at Ad Age says “social media marketing is now advertising. It’s largely a media planning and buying exercise — emphasizing viewed impressions. Brands must pay if they really …
How brands killed social media marketing Read MoreLeadgenix, a national digital marketing firm, has created the first ever Digital Marketing Budget Calculator to help companies figure out with just 3 quick questions how much they should be …
How much should you spend on digital marketing? Read More“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your …
Bad brands kill good ideas Read MoreWhile most of the growth in digital media consumption over the past four years has occurred on smartphones (up 394 percent) and tablets (up 1,721 percent), these mobile platforms are …
Desktop PC’s rule web surfing time Read MoreIn Q2 2014 there were approximately 144 million monthly active adblock users globally (4.9% of all internet users); a number which has increased 69% over the previous 12 months. You …
Adblocking software increasing dramatically Read More