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February 2, 2023

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Advertising / Consumers & consumer behavior

Reaching Today’s Boomers & Seniors Online

January 19, 2016 - by richmeyer - Leave a Comment

The Internet is an everyday part of boomers’ and seniors’ lives; it is the top source for gathering information on topics of interest, outpacing TV and print media by a …

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Advertising

Disconnect between awareness and conversion

January 14, 2016January 14, 2016 - by richmeyer - Leave a Comment

Awareness, of most brands and products, is not going to lead to conversion. You may be aware of the new Kia but when it comes time to buy a new …

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Advertising / Consumers & consumer behavior / Contrarian point of view / Social Media

How brands killed social media marketing

December 7, 2015December 31, 2015 - by richmeyer - Leave a Comment

 Mike Proulx at Ad Age says “social media marketing is now advertising. It’s largely a media planning and buying exercise — emphasizing viewed impressions. Brands must pay if they really …

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Advertising / Digital Marketing Trends

How much should you spend on digital marketing?

September 29, 2015 - by richmeyer - Leave a Comment

Leadgenix, a national digital marketing firm, has created the first ever Digital Marketing Budget Calculator to help companies figure out with just 3 quick questions how much they should be …

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Advertising

Bad brands kill good ideas

August 19, 2015August 19, 2015 - by richmeyer - 3 Comments.

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your …

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Advertising / Analytics / Mobile Marketing

Desktop PC’s rule web surfing time

August 3, 2015 - by richmeyer - Leave a Comment

While most of the growth in digital media consumption over the past four years has occurred on smartphones (up 394 percent) and tablets (up 1,721 percent), these mobile platforms are …

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Advertising / Analytics / Article/Report Summary

Adblocking software increasing dramatically

April 1, 2015April 3, 2015 - by richmeyer - Leave a Comment

In Q2 2014 there were approximately 144 million monthly active adblock users globally (4.9% of all internet users); a number which has increased 69% over the previous 12 months. You …

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