Twitter: Making engagement a 4 letter word
Let me be as direct as I can here: Twitter is fading in relevance and social media engagement doesn’t mean shit when it comes to converting consumers into customers.
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Can emotional branding work?
Here come the ratings for the Super Bowl commercials, but according to a recent article in Ad Age 80% of Super Bowl spots don’t sell product. So can emotional branding really work …
Read MoreDoes emotional advertising sell more product?
The Super Bowl is approaching quickly and some of the commercials are already going viral. The one being talked about the most is the”Puppy Love” spot for Budweiser and although …
Read More80% of Super Bowl advertisers wasting their money
The $4 million advertisers spend for a 30-second Big Game ad actually buys a much bigger chance that their ads won’t work, according to the Tucson, Ariz.-based firm. In general, …
Read Moree-mails purchases at least three times that of social media
McKinsey: It’s a postholiday tradition up there with returning unwanted gifts and vowing to exercise more: spending a few hours cleaning out your e-mail inbox. If you’re wondering why marketers …
Read MoreDear advertisers: people do watch TV during the holidays
Yesterday 17 teams were still in the running for a playoff spot but advertisers don’t seem to care. Rather than some fresh good commercials there was more of the same …
Read MoreWhy are consumers turning away from TV ?
It’s not too surprising that broadcast TV ratings are down. The major networks have faced increasing competition for years from niche-interest cable channels and the better-quality programming on places like …
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