However beautiful the strategy, you should occasionally look at the results.
When it comes to the dynamics of the marketplace women have changed the game. Forty‐ two percent of women agree, “I regularly influence friends and family to buy or not …
Women make a majority of brand purchase decisions Read MoreMore and more the ad industry is shooting themselves in the foot. The latest arrow comes from an article in Adweek “The Future of Advertising Still Rests on the Art …
Can anything save the ad industry? Read MoreIs it any wonder that most executives feel that marketers are disconnected from accountability? All you have to do is read the posts on social media from the ad industry …
Advertisers pat themselves on the back for Super Bowl ads Read MoreMobile devices make up an increasing share of TV and video viewing with 72 percent of consumers using mobile devices at least weekly for video viewing. Even late adopters are becoming advanced …
How advertisers ruined TV Read MoreFrom the choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING comes this great take away : response to ads is often not a click, 56% of online response to …
Response to online ads is often not a click Read MoreThree quarters of marketing strategies and ad campaigns under-performed during 2014 as new research claims they failed to deliver the positive business results – increased sales, greater market share, sales …
Your marketing sucks Read MoreWhile traditional media such as television currently maintain a sizable lead in expenditures, forecasts indicate that digital-ad spending is closing the gap, growing from $32 billion in 2011 to $60 …
Digital Advertising Read MoreA close friend of mine was in the are doing so research with consumers on their TV viewing habits and wanted to learn more about why people are turning off from broadcast …
Why consumers are turning away from TV Read MoreEveryday it seems there is a new post like “amazing social media statistics we have seen” which focus on the number of users on a social media site. However, marketers …
When it comes to social media, forget the stats Read MoreOver half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, according to a study by InSkin Media and RAPP …
Retargeting discourages customers Read More