Behind mobile hype: Insights

unknownBlack Friday suffered another blow this week after early deals and online shopping robbed the event of many brick-and-mortar customers. [inlinetweet prefix=”” tweeter=”” suffix=””]Online sales surged 14 percent on Thanksgiving[/inlinetweet], according to Rakuten Marketing, and websites such as had their biggest day ever during the holiday. Smartphones and tablets have made it easier for consumers to shop from the couch, and many more of them are now doing just that. [inlinetweet prefix=”” tweeter=”” suffix=””]Mobile purchases made up 41 percent of e-commerce orders on Thanksgiving, up from 37 percent last year,[/inlinetweet] Rakuten found.  However, what’s been lost in all this is that desktops still rule.



If you read the headline you would think mobile is the king of ecommerce, but that isn’t true. Desktops, in October, still accounted for 67% of orders according to Custora.  While mobile is making strides it’s important to remember that most of the mobile orders are on bigger screen tablets, not smart phones.

Content mills, like Business Insider, would have you believe that mobile is taking over the world but that isn’t true at all.  Microsoft recently sold out of their new desktops and their is a 4 week wait for their new laptops, even at a premium price.

Yes, you need mobility, but don’t get sucked into believing that mobile is going to rule the world, at least not yet.

About richmeyer

Rich is a passionate marketer who is able to quickly understand what turns a prospect into a customer. He challenges the status quo and always asks "what can we do better"? He knows how to take analytics and turn them into opportunities and he is a great communicator.

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