However beautiful the strategy, you should occasionally look at the results.
Consumer generated content (CGC) has grown and expanded into different types of content: photos, videos, questions, chats, and more. Essentially, we are in an era of “mistrust” of anything and …
Millennial trust each other over brands Read MoreWhy do so many brands fail at social media ? Because they usually have someone on the other end who is “just doing their job” rather than thinking of ways …
Don’t just communicate with customers, make them brand loyalists Read MoreSocial media is an essential customer service tool, but if you need to ensure that the person who is the voice of your brand online understands that the customer rules.
Social media can kill a brand Read MoreMike Proulx at Ad Age says “social media marketing is now advertising. It’s largely a media planning and buying exercise — emphasizing viewed impressions. Brands must pay if they really …
How brands killed social media marketing Read MoreYou would think in an era when everyone is talking about accountability that CEO’s would would be under more pressure to “get things right”. That isn’t the case for some iconic …
Brands that keep making mistakes Read MoreLeadgenix, a national digital marketing firm, has created the first ever Digital Marketing Budget Calculator to help companies figure out with just 3 quick questions how much they should be …
How much should you spend on digital marketing? Read MoreNational Lampoon’s Animal House is over 30 years old yet when the movie runs on premium cable channels it still draws an audience. Is it because of the excellent cast …
What “Animal House” can teach us about marketing Read MorePost Summary: Despite spending high amounts of money and energy acquiring traffic, marketers are not following through by devoting significant funds to optimization strategies that can increase their returns. In …
Digital marketing = continual optimization Read More“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your …
Bad brands kill good ideas Read MoreAll marketing organizations evolve over time. Whether that change is successful in the long run depends on whether it’s planned or reactionary. Above all, what’s needed is less reliance on …
The new era of digital marketing Read More