However beautiful the strategy, you should occasionally look at the results.
With an estimated $2.1 trillion in spending power, moms influence 85% of all purchase decisions and buy nearly everything for everybody. Based on consumer neuroscience, a growing area for marketers …
Stop talking about men: woman rule shopping and now science can prove it Read MoreMacy’s reported today that sales and profit are down. The company blamed weather and increased competition for the slump. But the most disturbing reason business is declining could be the state of …
The consumer has not bounced back Read More“Mass marketing is making the same product for everyone, putting it in every store, then shouting its features and benefits to everyone. And shouting is the correct word.Your first goal …
Mass marketing vs 1 on 1 marketing Read MoreThe advent of streaming TV is reshaping the cable industry. It is slowly dripping video subscribers while Netflix adds more, and several online TV alternatives have launched in recent months. …
Why people are “turning off” broadcast TV Read MoreThe principles of good web design are “just common sense” and you can learn to apply them. A great website must have usability, in that it must work for customers, …
A common sense approach to web usability Read MoreAccording to EPI’s The State of Working America, 12th Edition the wage and benefit growth of the vast majority, including white-collar and blue-collar workers and those with and without a …
Decade of flat wages:Implications for marketers Read MoreSomeone, who obviously is not thinking clearly, suggested that social media managers need to be under 25 in order to really understand social media marketing. I have always believed that age …
Why suggesting social media managers should be below 25 is stupid Read MoreBig data can rarely measure your end to end customer experience and it’s easy for the end to end customer experience to get lost in data, numbers, and meetings to …
Measuring the end to end customer experience Read MoreEarlier last week I was contacted by a large consumer products company with a problem. It seems they had hired “a social media expert” to help them develop and launch …
Social media experts are only experts at promoting themselves Read MoreNever assume that something cannot be done. Challenge your assumptions and do things differently. One great way to get ahead in business or in life is to ask all the …
Disrupt ! Read More