However beautiful the strategy, you should occasionally look at the results.
What is the fascination around numbers for marketers ? Numbers can tell you where consumers are going and which media they are consuming but without an understanding of why the numbers …
Data without insights is useless Read MoreThe research findings are consistent: senior executives want proven ROI from marketers. This is not only the new mandate for marketers it applies to agencies as well. (78 per cent) …
Time to end the “business” of marketing Read MoreMore and more I am reading that marketers are demanding more accountability from digital marketing which is ironic because there are already a lot of ways to measure everything you …
Web Analytics 3.0 mind-set and strategy Read MoreIf the business of America is business than we are in a hell of a lot of trouble. It seems sometimes that some of the best and brightest people are …
5 Dumb things that businesses are doing today Read MoreWith an estimated $2.1 trillion in spending power, moms influence 85% of all purchase decisions and buy nearly everything for everybody. Based on consumer neuroscience, a growing area for marketers …
Stop talking about men: woman rule shopping and now science can prove it Read MoreMacy’s reported today that sales and profit are down. The company blamed weather and increased competition for the slump. But the most disturbing reason business is declining could be the state of …
The consumer has not bounced back Read More“Mass marketing is making the same product for everyone, putting it in every store, then shouting its features and benefits to everyone. And shouting is the correct word.Your first goal …
Mass marketing vs 1 on 1 marketing Read MoreThe advent of streaming TV is reshaping the cable industry. It is slowly dripping video subscribers while Netflix adds more, and several online TV alternatives have launched in recent months. …
Why people are “turning off” broadcast TV Read MoreThe principles of good web design are “just common sense” and you can learn to apply them. A great website must have usability, in that it must work for customers, …
A common sense approach to web usability Read MoreAccording to EPI’s The State of Working America, 12th Edition the wage and benefit growth of the vast majority, including white-collar and blue-collar workers and those with and without a …
Decade of flat wages:Implications for marketers Read More