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February 8, 2023

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Author: richmeyer

Analytics / Consumers & consumer behavior / Economy

Should you cut the budget in a recession?

January 16, 2023January 16, 2023 - by richmeyer - Leave a Comment

A recession may be coming, and many brands are cutting marketing budgets. That’s a big mistake. Many research studies confirmed that the best strategy is to continue marketing — and …

Should you cut the budget in a recession? Read More
Bad Research / Commentary / Consumers & consumer behavior

What skills are marketers lacking?

January 14, 2023January 14, 2023 - by richmeyer - Leave a Comment

The most-cited difficulty reported by marketers is interpreting customer data and understanding the moment’s needs, as cited by a majority (54%) of respondents. Close behind, some 53% say that they …

What skills are marketers lacking? Read More
Consumers & consumer behavior

Consumers trading off because of inflation

January 10, 2023January 10, 2023 - by richmeyer - Leave a Comment

U.S. adults are making changes to their spending habits. One of the most-discussed changes — purchasing more low-cost store brands — topped Big Village Insights’ survey list in 2022. Forty-seven …

Consumers trading off because of inflation Read More
Article/Report Summary / Consumers & consumer behavior

Marketers ignore boomers

January 8, 2023January 8, 2023 - by richmeyer - Leave a Comment

(Media Post) Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the most …

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Branding / Commentary

The marketing yard sale

January 3, 2023January 3, 2023 - by richmeyer - Leave a Comment

Too many marketers don’t like to acknowledge reality, but some changes in behaviors should lead them to ask, “what does it mean for my brand?”. A recession is coming, and …

The marketing yard sale Read More
Advertising / Branding

Where does branding go now?

December 31, 2022December 31, 2022 - by richmeyer - Leave a Comment

83% of consumers say rising inflation has affected their spending, 69% are concerned about their finances, and 51% say they have unstable household incomes. How can brands convince consumers that …

Where does branding go now? Read More
Advertising

We’re in an ad recession

December 26, 2022December 26, 2022 - by richmeyer - Leave a Comment

The Standard Media Index data earlier this week confirmed what most know. We’re in an ad recession, having just experienced the sixth consecutive month of declining ad spending in the …

We’re in an ad recession Read More
Blogging / Branding / Content

Want better content?

December 17, 2022December 17, 2022 - by richmeyer - Leave a Comment

The currency online today is attention, and every brand is fighting for it. The problem is that there is too much content, all fighting for the same audience who doesn’t …

Want better content? Read More
Consumers & consumer behavior

Retailers alarmed about changes in consumer behavior

December 14, 2022December 14, 2022 - by richmeyer - Leave a Comment

The CEOs of Wal*Mart, Target, and Costco, are sounding the alarm about changes in consumer behavior, including delaying purchases of high-priced items and trading down branded products. They are also …

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Advertising / Consumers & consumer behavior

What’s the next battleground in the fight for consumers’ attention

December 12, 2022December 12, 2022 - by richmeyer - Leave a Comment

Our attention is valuable, but it’s limited, and it is being depleted. Everyone from advertisers to politicians to newspapers to social media giants wants our attention. For a long time, …

What’s the next battleground in the fight for consumers’ attention Read More

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