However beautiful the strategy, you should occasionally look at the results.
SUMMARY: Apple was once thought to be an innovative company with new and exciting products. Unfortunately, that’s in the past. Today Apple is run by a former logistics manager who …
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SUMMARY: Facebook apologized, again, for providing misinformation to researchers for their work examining how users interact with posts and links on its platform, the New York Times reported. Facebook is also home …
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SUMMARY: This season’s Super Bowl TV spots are already sold out, with some spots going for over $6 million. The real question, however, is will these spots actually sell products …
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SUMMARY: A brand’s job is to anticipate changes in demand and consumer behavior and adequately prepare to respond to these changes. Brands that fail to anticipate changes in demand and …
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SUMMARY: Product shortages are expected to continue well beyond this holiday season and include everything from bikes to cars as consumer confidence retreated in August to its lowest level since …
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SUMMARY: Globally, 54% of all consumers say that they have higher customer service expectations than they did just one year ago. 64% of Americans contacted some form of customer service. 75% of brands report …
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SUMMARY: According to the Financial Times, “advertising is a tempting place to start for finance directors on the hunt for cost savings. But even as makers of some of the …
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SUMMARY: Consumers are quitting high-paying jobs in record numbers to focus on the quality of life, and although they’re still shopping, they’re careful about what they buy. Right now, brands …
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THOUGHT: Marketing 5.0 by Kotler provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior in the last decade. I would …
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SUMMARY: “Disruptive” marketers challenge the status quo with new business models, unique customer experiences, informed insights and idiosyncratic approaches. Disruptive marketers listen carefully to learn what consumers want. Disruptive marketers combine …
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