However beautiful the strategy, you should occasionally look at the results.
A recession may be coming, and many brands are cutting marketing budgets. That’s a big mistake. Many research studies confirmed that the best strategy is to continue marketing — and …
Should you cut the budget in a recession? Read More
The most-cited difficulty reported by marketers is interpreting customer data and understanding the moment’s needs, as cited by a majority (54%) of respondents. Close behind, some 53% say that they …
What skills are marketers lacking? Read More
U.S. adults are making changes to their spending habits. One of the most-discussed changes — purchasing more low-cost store brands — topped Big Village Insights’ survey list in 2022. Forty-seven …
Consumers trading off because of inflation Read More
(Media Post) Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the most …
Marketers ignore boomers Read More
Too many marketers don’t like to acknowledge reality, but some changes in behaviors should lead them to ask, “what does it mean for my brand?”. A recession is coming, and …
The marketing yard sale Read More
83% of consumers say rising inflation has affected their spending, 69% are concerned about their finances, and 51% say they have unstable household incomes. How can brands convince consumers that …
Where does branding go now? Read More
The Standard Media Index data earlier this week confirmed what most know. We’re in an ad recession, having just experienced the sixth consecutive month of declining ad spending in the …
We’re in an ad recession Read More
The currency online today is attention, and every brand is fighting for it. The problem is that there is too much content, all fighting for the same audience who doesn’t …
Want better content? Read More
The CEOs of Wal*Mart, Target, and Costco, are sounding the alarm about changes in consumer behavior, including delaying purchases of high-priced items and trading down branded products. They are also …
Retailers alarmed about changes in consumer behavior Read More
Our attention is valuable, but it’s limited, and it is being depleted. Everyone from advertisers to politicians to newspapers to social media giants wants our attention. For a long time, …
What’s the next battleground in the fight for consumers’ attention Read More