However beautiful the strategy, you should occasionally look at the results.
Sheryl Sandberg announced that she’s resigning from Facebook to focus on philanthropy. During her 14 years at the company, she’s done so much damage to our society that we may never …
Good riddance Sheryl Sandberg Read More
Brands are not people, but in many ways, they should act like people. Right now, consumers are in a foul mood as the proportion of Americans who view the current …
Brands need to understand the mood of consumers Read More
(Business Insider) Inflation is changing everything about how Americans grocery shop, from what stores they visit to the brands they buy and how frequently they shop, and no amount of …
There’s a storm coming for most brands Read More
AS high costs continue to drain the wallets of Americans, companies are now under fire for shrinking the size of their products. The process, known as shrinkflation, s when brands charge …
Will shrinkflation affect branding? Read More
(Harvard Business Review) As consumers are spending most of their waking hours online, it seems they are becoming increasingly numb to conventional digital advertising and engagement. A HubSpot survey found that 57% of …
Ignoring TV is a huge mistake for advertisers Read More
Service industry positions are essential to your brand because good service industry employees retain customers and extract more value from them. By providing top-notch customer service, businesses recoup customer acquisition costs …
Why the retail service industry is losing customers Read More
TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …
Are marketer’s this stupid? Read More
A close examination of the Welch legacy reveals that he was not simply the “Manager of the Century,” as Fortune magazine crowned him upon his retirement. Rather, he exerted a …
Jack Welch ruined capitalism Read More
Global marketers are united in stating that building brand awareness is their top objective. Today, amid media fragmentation and sources of brand equity sources evolving, brands need to leverage an …
Nielsen: Brand awareness has never been more important Read More
The recent rise in interest rates will hurt consumers and put a halt to some spending. During the pandemic, consumer savings rates exploded, but their savings were draining, and credit …
Is branding going to change? You bet your ass it is! Read More
