Social media marketing is dead
SUMMARY: A few years ago it seemed there was a law that that required us to include “Like us on Facebook” or “Join the conversation” in every ad we created. …
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Author: richmeyer
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Can brands meet increased consumer expectations because of higher prices?
SUMMARY: There are now 12 car models that are selling above the list price. American vacationers are finding just about everything significantly more expensive this summer. Most of what people …
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Car dealers “sticking it” to consumers
SUMMARY: A lot of car models are in high demand, so dealers are charging thousands above MSRP. Consumers, flush with cash, may be willing to pay the “dealer adjustments,” but …
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Consumers not willing to pay inflationary prices?
SUMMARY: Consumer spending has been a major reason why inflation is prevalent. But elevated levels of spending are causing shortages within the supply chain slowing down the production of goods …
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To ad agencies, it’s just a business
SUMMARY: The ad industry gathered at Canned to pat themselves on the back with over 700 awards. Notably missing were brand marketers who are being asked to demonstrate the ROI …
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Four skills all marketers must have to succeed
SUMMARY: Marketing encompasses many skills, but knowledge about digital marketing or advertising is not going to lead to success. Marketing people need to ensure that everyone within the organization understands …
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Inflation worries make great headlines but….
SKIMMERS SUMARY: The Fed says they don’t have any past “templates” for to deal with current economic conditions. Prices are up, in time categories, by double digits including airfares, used …
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Do consumers care if you raise prices?
SKIMMERS SUMMARY: Corporate America is now asking consumers to foot the bill in an effort to protect their bottom lines from inflation and COVID-19 pandemic costs, and their stock prices. …
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The online ad market is ready to implode
SKIMMERS SUMMARY: The real trouble with digital advertising is that most of it doesn’t work. Display ads are usually reported to have an overall click rate of about five clicks …
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Consumers are ready to spend but they’re finding higher prices and product shortages
SKIMMERS POINTS: Supply chain restraints are leading to shortages to of a lot of products including gadgets, cars and bikes. Some automobile dealers are asking full sticker price on new …
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