However beautiful the strategy, you should occasionally look at the results.
All marketing organizations evolve over time. Whether that change is successful in the long run depends on whether it’s planned or reactionary. Above all, what’s needed is less reliance on …
The new era of digital marketing Read MoreFor the best results, go beyond using digital data for marketing only and call on it to improve customer service and product launches, and to anticipate and counter potential crises. …
Digital Marketing Analytics Read MoreEven if you spend hours, weeks and months on the developing the “perfect” marketing plan it still can fail. Why ? Because you don’t treat your employees better than you …
Even a perfect marketing strategy can fail Read MoreWhile most of the growth in digital media consumption over the past four years has occurred on smartphones (up 394 percent) and tablets (up 1,721 percent), these mobile platforms are …
Desktop PC’s rule web surfing time Read MoreWant to rent a Porche next time you go on vacation? Hertz can make that happen. Want a butler and private chef for your private beach? You can now make …
Luxury Travel Taking Off Read MoreWhile there is a lot of talk and data around Millennials marketers seem to be confused by aging Boomers who, in 2017, are approaching half of the U.S. adult population …
Boomers: The world has never before seen such a powerful market Read MoreHow many times have you heard the expression “we need a deck…” ? This usually means countless hours of working on a Power Point presentation that is likely to be …
Working in marketing: Power Point hell? Read MoreMom Central Consulting surveyed over 900 Moms to understand the power of peer influence. From searching for reviews online to asking friends for personal feedback, consumers look to peers for …
81% of Moms read 5+ blogs per week Read MoreMarketers are spending a lot of money on social media marketing analytics and, while there are some insights to be gained, the best way to find out what’s really important …
What’s really important to consumers? Read MoreBy now you have probably read the reports and data that indicate that organic reach within Facebook is almost non-existent and that Twitter is in trouble and has just replaced …
Social media: What is it good for? Read More