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June 24, 2022

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Author: richmeyer

Consumers & consumer behavior

Consumers too scared to spend ?

January 10, 2014 - by richmeyer - 2 Comments.

The Great Recession officially began in December 2007 and ended in June 2009, making the upcoming release of December 2013 employment and unemployment data the six-year anniversary of the Great …

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Consumers & consumer behavior / Marketing Innovation / Working in marketing

Getting people to fall in love with your brand

January 7, 2014 - by richmeyer - Leave a Comment

It’s a new customer world out there which means that brands who really pay attention to their customers don’t need to just compete on price.

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Consumers & consumer behavior

Marketers need to understand the U6 unemployment rate

January 6, 2014 - by richmeyer - Leave a Comment

So begins a new year with lots of promise.  Budgets have been done and approved and you’re ready to make marketing relevant again.  However you need to understand what consumers …

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Consumers & consumer behavior

The Marketing Tsunami

January 3, 2014 - by richmeyer - 3 Comments.

There is  wave of changes in marketing in an era of empowered consumers and it effects every brand, product and company.  There are sweeping changes in the way consumers think …

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Marketing Innovation

Marketers focus in 2014

January 1, 2014 - by richmeyer - 3 Comments.

Post Summary:  Marketers have two priorities in 2014.  First we have convince management that marketing is not an “expense”, but rather an investment in the brand.  Second, we need to …

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Analytics

Analytics: From data to insights

December 31, 2013 - by richmeyer - Leave a Comment

Post Summary: Today’s marketers are being overwhelmed with all types of marketing data but a lot of this data may not be actionable.  To really ensure that your online analytics …

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Advertising

Dear advertisers: people do watch TV during the holidays

December 30, 2013 - by richmeyer - Leave a Comment

Yesterday 17 teams were still in the running for a playoff spot but advertisers don’t seem to care.  Rather than some fresh good commercials there was more of the same …

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Consumers & consumer behavior / Contrarian point of view / Social Media

2014: The year social media comes crashing back to earth

December 28, 2013 - by richmeyer - 3 Comments.

Post Summary:  Twitter stock has come crashing back to reality, Facebook now admits that organic posts don’t reach 99% of people who follow brands and yet there are still “experts” …

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Advertising

Why are consumers turning away from TV ?

December 25, 2013 - by richmeyer - 1 Comment

It’s not too surprising that broadcast TV ratings are down. The major networks have faced increasing competition for years from niche-interest cable channels and the better-quality programming on places like …

Why are consumers turning away from TV ? Read More
Social Media

Social media “experts”

November 13, 2013 - by richmeyer - 1 Comment

There is quite a debate going on in LinkedIn about my post You can’t guilt people into buying stuff.  My premise is that you can’t develop a social media relationship with …

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