However beautiful the strategy, you should occasionally look at the results.
The Great Recession officially began in December 2007 and ended in June 2009, making the upcoming release of December 2013 employment and unemployment data the six-year anniversary of the Great …
Consumers too scared to spend ? Read MoreIt’s a new customer world out there which means that brands who really pay attention to their customers don’t need to just compete on price.
Getting people to fall in love with your brand Read MoreSo begins a new year with lots of promise. Budgets have been done and approved and you’re ready to make marketing relevant again. However you need to understand what consumers …
Marketers need to understand the U6 unemployment rate Read MoreThere is wave of changes in marketing in an era of empowered consumers and it effects every brand, product and company. There are sweeping changes in the way consumers think …
The Marketing Tsunami Read MorePost Summary: Marketers have two priorities in 2014. First we have convince management that marketing is not an “expense”, but rather an investment in the brand. Second, we need to …
Marketers focus in 2014 Read MorePost Summary: Today’s marketers are being overwhelmed with all types of marketing data but a lot of this data may not be actionable. To really ensure that your online analytics …
Analytics: From data to insights Read MoreYesterday 17 teams were still in the running for a playoff spot but advertisers don’t seem to care. Rather than some fresh good commercials there was more of the same …
Dear advertisers: people do watch TV during the holidays Read MorePost Summary: Twitter stock has come crashing back to reality, Facebook now admits that organic posts don’t reach 99% of people who follow brands and yet there are still “experts” …
2014: The year social media comes crashing back to earth Read MoreIt’s not too surprising that broadcast TV ratings are down. The major networks have faced increasing competition for years from niche-interest cable channels and the better-quality programming on places like …
Why are consumers turning away from TV ? Read MoreThere is quite a debate going on in LinkedIn about my post You can’t guilt people into buying stuff. My premise is that you can’t develop a social media relationship with …
Social media “experts” Read More